Excellarate vs. Magic Software Comparison Chart

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries.

Macaw AMS is for selling Insurance. Brokers, MGAs, MGUs, Program Managers and Lloyds Coverholders can use Macaw AMS to automate their operating model. Macaw AMS is built with a customer-centric model. It supports CRM, Sales, Underwriting, Rating, Policy Servicing, Claims Intimation and Billing. Self-service portals are available for Customers, Producers and Carriers. The reporting, analytics and visualization capabilities are best-in-class. Macaw AMS comes with in-built Document Management and Task Management facilities. It has several ready adaptors to provide integrated & in-flow facilities for eSignature, Payment, OFAC check, Mass Emailing and Computer Telephony, using 3rd Party Services. Macaw AMS is hosted in cloud and tested for cyber security. Technology-wise, the screens are responsive and can be used from web / mobile / tablet. The database is relational and the core components are written in Java. At the peak, Macaw AMS can process 500-1000 Policies within one day.

Sovereign AI that turns every answer into lasting expertise. Optivalue.ai helps large organizations build resilience in an increasingly complex environment: regulations piling up, audits tightening, senior expertise walking out the door. Our approach: • 89 Domain-Specific Language Models (DSLMs) — specialized by industry & function, not a generic LLM • Confidence score 0-100 on every answer • Ability to say "I don't know" rather than hallucinate • Strict sourcing: document + page + timestamp Our three pillars of trust: → Precision & epistemic lucidity (right answer, or no answer) → Traceability (every claim is defensible) → Confidentiality (your data never leaves — on-premise or sovereign cloud) At every interaction, your knowledge base grows. Expertise compounds. Your organization becomes more resilient. Trusted by: L'Oréal, Stellantis, Thales Alenia Space, Exaion (EDF Group), Equans, Mango Award: European Digital Sovereignty Prize 2026 (AI Category)

Custom apps do not have to be complicated. Melis Platform is an enterprise-grade Low Code Platform simplifying app creation, management, and delivery. Ideal for websites, apps, e-commerce, CRMs, and more, it combines flexibility, security, and scalability. USPs: 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱: Create actionable interfaces in 8 weeks to streamline processes. 𝗟𝗼𝘄-𝗖𝗼𝗱𝗲, 𝗨𝘀𝗲𝗿-𝗙𝗶𝗿𝘀𝘁: Pre-built modules adapt to your needs, accelerating time to market. 𝗖𝗹𝗼𝘂𝗱 𝗡𝗮𝘁𝗶𝘃𝗲 & 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱: High-performance, API-first, cutting-edge apps. 𝗙𝗿𝗲𝗻𝗰𝗵 𝗕𝘂𝗶𝗹𝗱: Compliant with stringent regulations. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Adaptable, consumption-based pricing. The Melis Framework As A Service handles infrastructure complexities, empowering you to build impactful apps effortlessly.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care. Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 200 jurisdictions. With over $7 billion in AUM and $320 billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

LaserPro is the leading document preparation solution, trusted by over 3,200 financial institutions and backed by 40 years of industry expertise. It supports all loan types, offering unmatched reliability and depth. With robust integrations across more than 70 core banking systems and third-party platforms, including nCino and Abrigo, LaserPro ensures seamless workflows and drives operational efficiency. The LaserPro suite not only guarantees regulatory compliance, backed by a warranty of up to $5 million, but also streamlines loan processing to help institutions deliver exceptional customer experiences no mater institution size.

SBS Banking Platform is a flexible, cloud-native solution that empowers financial institutions to scale on their terms while delivering seamless, digital-first experiences - anytime, anywhere. A fully integrated, front-to-back platform, it drives innovation across retail, corporate, and neobanking sectors. From digital and open banking to deposits, payments, lending, and compliance, our platform enables financial institutions across EMEA to stay ahead of the curve. Trusted by top-tier banks, SBS Banking Platform is recognized by industry leaders, including Gartner, Forrester, NelsonHall, and IBS, for its transformative impact. Recent recognition by Omdia for digital banking, Chartis for regulatory reporting, and NelsonHall for Cloud, SaaS & BPaaS underscores our commitment to excellence.

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.

Elation Health is the leading technology platform for primary care, providing clinical-first solutions since 2010. Our award-winning EHR and billing platform supports 32,000 clinicians in delivering personalized care to over 16 million patients, helping providers rediscover the joy in medicine. Elation’s tools center on supporting primary care practices with tailored capabilities and workflows that streamline the complexities of longitudinal care, facilitate alignment with value-based care, and maximize revenue for each practice. Elation Health provides a comprehensive platform for primary care practices, including a clinical-first EHR for streamlined care workflows, integrated billing software to optimize revenue cycle management, and AI-powered tools that reduce documentation time by up to 2 hours daily, streamlining clinical encounters. Together, these solutions enhance efficiency, support personalized patient care, and empower independent practices to thrive.

EventsAir is a comprehensive, all-in-one event management platform. With over 30 years of expertise, EventsAir has powered 350,000+ successful, complex events, earning the trust of the industry's best to deliver seamless, standout experiences. Our feature-packed, cloud-based platform provides all the tools and technology event planners need to execute engaging in-person, virtual, and hybrid events from start to finish.  Flexibility is at the heart of EventsAir's design, ensuring it scales and transforms effortlessly to cater to the diverse needs of events, delivering an experience that's tailor-made for everyone involved. From built-in budgeting and accounting tools to breathtaking on-brand event sites, seamless registration experiences, and even mobile event apps that can be published in minutes, EventsAir truly makes event planning a breath of fresh...air.   At EventsAir, we stand as a dedicated technology partner.