Escalated vs. SWEE Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level.

Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet.

BranditScan is a leading AI-powered brand protection platform trusted by thousands of digital creators, influencers, and online businesses. Widely used by creators on platforms such as OnlyFans, Fansly, Fanvue, and Patreon, BranditScan helps combat content piracy, leaks, and online impersonation through advanced AI-driven monitoring and enforcement. Its technology continuously scans websites, search engines, social platforms, and file-sharing networks to identify unauthorized content and fraudulent accounts. BranditScan also provides anonymous DMCA takedowns, allowing creators to protect their intellectual property without exposing personal information. With over 300 million infringing URLs removed from search engine results, BranditScan has facilitated more takedowns and delists than any other provider in the creator protection space. Combining cutting-edge AI with industry-leading enforcement capabilities, BranditScan helps creators protect their content and revenue at scale.

Kantata helps professional services organizations of 50 to 5,000+ employees ensure consistent excellence and profitability across every project. By connecting scoping, resourcing, and forecasting in one platform, you can always deliver amazing. Most PS organizations struggle with unpredictable projects that erode margins, strain resources, and weaken client trust. Kantata PSA puts an end to unpredictable projects by enabling you to: • Instantly assemble the ideal team based on skills, availability, and scope • Easily amplify institutional knowledge by turning past experience into real-time intelligence • Confidently forecast every outcome with an accurate view of everything from revenue and margins to capacity and sentiment

Admiral is the leading adblock revenue recovery platform for publishers and the pioneer of Visitor Relationship Management (VRM). Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral has helped publishers recover more than $100 million in adblock revenue across trillions of protected requests. Admiral pioneered Full Spectrum Adblock Recovery to address today's fragmented adblock landscape—from browser extensions and privacy browsers to VPNs, DNS and network-level blocking, dark traffic, and more resistant blockers. Instead of relying on a single recovery technique, Full Spectrum combines four core approaches: Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange. Publishers can use these approaches independently or together through Combo Recovery to maximize total adblock revenue. Full-Stack Recovery restores the publisher's complete advertising stack when possible, while reinsertion—including Acceptable Ads and proxy reinsertion—adds recovery opportunities for other blocker environments. Server-side protection extends coverage to more resistant blockers, while alternative value exchanges can convert adblocked visitors through subscriptions, registrations, email acquisition, donations, and other outcomes. Admiral's VRM platform provides the intelligence and orchestration behind Full Spectrum Recovery, enabling publishers to detect and measure blocked traffic, segment audiences, target recovery experiences, sequence offers, test approaches, and continuously optimize performance. Beyond adblock recovery, Admiral helps publishers maximize revenue recovery and revenue growth through subscriptions and paywalls, consent management, first-party data, registrations, email and social audience growth, donations, journey shaping, marketing automation, and AI-powered Visitor Copilot. One audience. Multiple recovery paths. More revenue recovered.

SaaSify is an agentic Cloud GTM platform for ISVs and software companies selling through AWS, Azure, and GCP marketplaces. It automates the entire marketplace motion: listings, private offers, co-sell, funding requests, and revenue reconciliation. While hyperscaler experts guide your team through FTR approvals, partner benefits, and certifications, AI agents draft and file listings in about 90 minutes, send private offers directly from your CRM, find and file co-sell opportunities to partner portals, and automate funding request tracking so committed cloud funds do not go unclaimed. SaaSify also gives real-time visibility into revenue, subscriptions, and margin across all three clouds. Over 500 ISVs use SaaSify to manage more than $5B in marketplace revenue, with listings live in as little as 14 days. Rated 4.9 out of 5 on G2

D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and marketing teams identify opportunities, prioritize prospects, and engage buyers with confidence. By combining trusted company and contact intelligence with buyer intent data, trigger events, website engagement insights, and AI-powered assistance, D&B Hoovers helps organizations discover new opportunities, connect with key decision-makers, and focus on the accounts most likely to convert.

Streamline your self-storage operations with 6Storage, an all-in-one platform built to simplify and automate facility management, whether on-site or remote. A unified dashboard allows you to manage multiple locations from a single interface, improving efficiency and visibility. Integrated access control through 6Security supports leading systems like Noke, DaVinci Lock, OpenTech, SpiderDoor, and PTI. Digital leases, automated billing, and major payment gateway support, including Stripe, Moneris, FortisPay, and NetsPay, to simplify leasing and payments, while QuickBooks Online integration streamlines accounting. To drive growth, 6Storage offers high-converting websites with SEO services, a 24/7 AI Sales Chatbot to capture and convert leads, and tenant protection plans that add value and generate additional revenue.

Revaly is a Payment Performance Management platform designed to ensure that every legitimate transaction succeeds, protecting the recurring revenue businesses depend on. It uses exclusive issuer signals, network intelligence, and AI-powered optimization to maximize payment approvals across the entire lifecycle. By preventing avoidable failures at the first attempt and intelligently recovering declined payments, Revaly reduces involuntary churn and strengthens customer relationships. The platform continuously analyzes routing errors, behavioral patterns, and ecosystem signals to turn unpredictable payments into predictable revenue. Subscription-based companies rely on Revaly to lift approval rates and compound revenue growth without disrupting their existing billing stack. With over 100 integrations, the system fits seamlessly into current workflows while delivering measurable, long-term financial impact.