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About

Equical is a BI-powered equity management platform specifically built for startups in emerging markets (with a strong emphasis on Africa, such as Nigeria, alongside regions like Latin America, Southeast Asia, and India).It's designed to handle the unique challenges these markets face — like multi-currency operations, local regulatory compliance (e.g., Nigerian SEC, Brazilian CVM, Indian SEBI), and limitations of traditional US-centric tools (Carta, Pulley, etc.) that often don't adapt well or become too expensive. Equical provides modern, automated tools to manage company ownership structures cleanly and intelligently — replacing messy spreadsheets, manual calculations, and compliance headaches. It focuses on fairness, transparency, and real-time insights for equity distribution and tracking.Key FeaturesAI-powered cap tables — Automatic updates, dilution modeling (e.g., "What if we raise $2M at $15M pre?")

About

Pulley simplifies the complex process of managing your cap table and equity - so you can focus on growing your business. Onboard to Pulley the same day and receive a 409a valuation in five days. Pulley offers an easy-to-use platform that supports early-stage companies from incorporation. We have the customization available to grow with companies as they scale. Pulley automates 409A valuation, Form 3921 submissions, Rule 701 compliance, board approvals, and supports electronic issuance of stock certificates. We process complex equity events like stock splits and complex vesting events instantaneously. Managing a cap table is difficult. For paralegals and lawyers, we offer fast support in less than five minutes so you can respond to your clients quickly. With integrations with HRIS systems including Gusto and Rippling, updating a cap table has never been easier. 
 Join the 1,000+ companies scaling with Pulley. Learn more at https://pulley.com.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Founders, investors, employees and lawyers

Audience

Hypergrowth startups interested in a cap table platform.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$80
Free Version Not Supported
Free Trial Supported

Pricing

$100/month for 25 stakeholders
*Free trial available to customers migrating from Carta

1. Startup
Pricing: $100/mo / 25 stakeholders +$4 / additional stakeholder
Includes:
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
- Cap table modeling
- Concierge onboarding
- Option and equity templates
- Offer letters

2. Growth
Pricing: $280/mo / 40 stakeholders + $7 / additional stakeholder
Includes all Startup Plan features, plus:
- 409A valuations (learn more)
- Onboarding due diligence
- Electronic option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integration

3. Custom
Pricing: Contact us
Includes all Growth Plan features, plus:
- ASC 718
- Priority onboarding
- Phone support
- Waterfall modeling (coming soon)
- Custom reports
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Equical
Founded: 2025
Lagos Nigeria
www.equical.tech

Company Information

Pulley
Founded: 2019
United States
pulley.com

Alternatives

Alternatives

WOWS Cap Table

WOWS Cap Table

WOWS Global
409A.io

409A.io

Meld Valuation LLC

Categories

Equity Management Supported

Categories

Equity Management Features

Cap Table Management Supported
Deal Management Supported
Document Storage Supported
ESOP Management Supported
Financial Modeling Supported
Options Management Supported
Participant Portal Supported
Portfolio Management Supported
Private Equity Supported
Public Equity Supported
Valuation Management Supported
Vesting Management Supported
VSOP Management Not Supported

Integrations

BambooHR Not Supported
Easop Not Supported
Gusto Not Supported
HiBob Not Supported
Humaans Not Supported
Insperity Not Supported
Justworks Not Supported
Namely Not Supported
Rippling Not Supported
Slice Not Supported

Integrations

BambooHR Supported
Easop Supported
Gusto Supported
HiBob Supported
Humaans Supported
Insperity Supported
Justworks Supported
Namely Supported
Rippling Supported
Slice Supported
Claim Equical and update features and information
Claim Equical and update features and information
Claim Pulley and update features and information
Claim Pulley and update features and information