DoubleVerify vs. TrafficGuard Comparison


DoubleVerify	TrafficGuard	+	+
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About Media quality and performance data is only valuable if it's timely, clear and actionable. Media planners and traders must be able to quickly assess campaign performance, troubleshoot issues, and optimize the buy. DV's dashboard and reporting engine make that possible — providing insights and controls that drive results. DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social —helping to turn insights into action. Plus, DV provides its proprietary Authentic Ad™ metric that shows which ads were seen, by a real person, in a brand-safe environment and in the intended geography — offering a definitive measure of quality across campaigns. Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization.		About Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies who want a dashboard and reporting engine that provides insights and controls to maximize return on their digital investment		Audience TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported		Pricing $49 Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month. Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
		Pros from Real Users Pros Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report. The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer. It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend. It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable. Great free intro to invalid click reporting. Brilliant for small to medium sized businesses. Great customer support and technical help. A lot cheaper than others on the market with great features too. Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field. Most of the services are free Affordable PPC fraud IP prevention Overall Preferred Tool Effective & Efficient It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget. the most important thing is that it works and is effective, although my budget is not that impressive yet. Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information DoubleVerify Founded: 2008 United States doubleverify.com/capabilities-measurement-analytics/		Company Information TrafficGuard Founded: 2015 Perth, Australia www.trafficguard.ai
Alternatives Kaminari Click		Alternatives CHEQ Essentials CHEQ
mFilterIt		Clixtell
DV Publisher Suite DoubleVerify		Fraud Blocker
SILA Gustafsson Cyber Group Ltd		Adsafee
Meetrics View All		ClickCease CHEQ Essentials View All
Categories Ad Fraud Detection Supported Advertising Supported Marketing Analytics Supported		Categories Ad Fraud Detection Supported Click Fraud Supported Marketing Analytics Supported Mobile App Analytics Supported Threat Intelligence Supported Web Analytics Supported
		Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Show More Features Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Supported Risk Assessment Supported Time on Site Tracking Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations Adjust Not Supported Affise Not Supported AppsFlyer Not Supported DV Publisher Suite Supported Innovid Supported Kochava Not Supported MSIGHTS Supported Onehouse Supported Partnerize Not Supported Placements.io Supported Segment Not Supported Shopify Not Supported Singular Not Supported Smoot AI Supported Supermetrics Supported TUNE Not Supported TrueTargeting Supported WordPress Not Supported Show More Integrations View All 8 Integrations		Integrations Adjust Supported Affise Supported AppsFlyer Supported DV Publisher Suite Not Supported Innovid Not Supported Kochava Supported MSIGHTS Not Supported Onehouse Not Supported Partnerize Supported Placements.io Not Supported Segment Supported Shopify Supported Singular Supported Smoot AI Not Supported Supermetrics Not Supported TUNE Supported TrueTargeting Not Supported WordPress Supported Show More Integrations View All 10 Integrations
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