DirectMail2.0

DirectMail2.0

DirectMail2.0, LLC.
Poplar

Poplar

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About

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

About

Create direct mail campaigns in minutes. Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns in minutes through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever. Multivariate testing capabilities are built right into the platform, enabling marketers to test and optimize on any number of channel factors easily and efficiently.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations that want a direct mail + digital integration automation solution

Audience

Companies that want to create direct mail campaigns in minutes

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$199/mo
Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.6 / 5
support 4.9 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • Differentiates you as a mail provider. Great data points to help client better understand their marketing results.
  • DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent.
  • The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way.

Cons

  • Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them.
  • The interface can be somewhat wonky sometimes, but it is always undergoing improvement.
  • We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

DirectMail2.0, LLC.
Founded: 2015
United States
www.dm20.com

Company Information

Share Local Media
Founded: 2016
United States
heypoplar.com

Alternatives

Alternatives

DM20.ai

DM20.ai

DirectMail2.0

Categories

Categories

Direct Mail Automation Features

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Integrations

Adobe Marketo Engage
Automate.io
Cordial
Customer.io
Drip
Facebook Ads
Google Ads
HubSpot CRM
Iterable
Mailchimp
Mixpanel
Ortto
Rejoiner
Sailthru
Simon AI
Tarevo
Twilio
Wufoo
Zapier

Integrations

Adobe Marketo Engage
Automate.io
Cordial
Customer.io
Drip
Facebook Ads
Google Ads
HubSpot CRM
Iterable
Mailchimp
Mixpanel
Ortto
Rejoiner
Sailthru
Simon AI
Tarevo
Twilio
Wufoo
Zapier
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Claim DirectMail2.0 and update features and information
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