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About

Uncover detailed characteristics of a single social media audience to understand the persona of an audience by itself, or in comparison with others. We deliver deep-dive data points in addition to standard breakdowns by gender, marital status, age, occupation, personal income, and location. Confirm the authentic relationship between an influencer and their audience. Verify whether followers and engagements are real or fake prior to making your final selection of influencers for a campaign. Identify the people, brands, and media that most influence a desired audience. Search network specific databases containing millions of influential social media accounts to quickly qualify a manageable shortlist of influencers who best reach a specified target audience. Analyze audiences of multiple influencers, brands, or other users at once.

About

The Influencer Marketing Platform. Technology powered by an opt-in marketplace of over 550K content creators. With Influencer Discovery you get a 360 degree view of the influencer so you can find the best match for your brand. Build and execute influencer marketing campaigns and projects of any size, structure, or complexity. Ditch the spreadsheets and manual tools and go with a workflow that has it all in one place. Structure campaigns the way you work. Create campaigns comprised of multiple projects that can be tracked together. Specify requirements, add links, images and third party trackers with Unit Details and Elements. Optimize your budget with bid thresholds, programmatically match your bids with creator targeting (demographic, socio-economic, and geographic), filter across key platforms, or segment by key audience demographic metics (age, gender, language, and income).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies looking for a solution that designs and develops dashboards and API to analyze, influence and target social media audiences

Audience

Brands interested in an influencer marketing automation platform

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$500 one credit per analysis
Free Version Not Supported
Free Trial Not Supported

Pricing

$10,000 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • TapInfluence's platform has allowed us to get in touch with social media influencers with whom we have arranged advertising programs that have benefited us in promoting our business. TapInfluence has an automation service to connect with influencers, thus extending your business with the publicity that influencers can generate to expand your domain and presentation on the internet. The software allows you to search for the most influential people based on categories, in a tab dedicated only to this option, thus saving us the time of searching for ourselves in each social network among the millions of influencers that exist.

Cons

  • Although the TapInfluence platform allows us to communicate within itself with influencers, it does not integrate the option to establish or define negotiations or contracts, we must resort to a third application for this. We consider TapInfluence's integrated functions to be very simple compared to the subscription price, which is quite high for an application that offers such basic services.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

Demographics Pro
Founded: 2005
www.demographicspro.com

Company Information

TapInfluence
Founded: 2009
United States
www.tapinfluence.com

Alternatives

Alternatives

Categories

Categories

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Not Supported
Post Scheduling Supported

Integrations

Instagram Supported
Facebook Supported
Google Analytics Not Supported
X (Twitter) Supported
YouTube Supported

Integrations

Instagram Supported
Facebook Not Supported
Google Analytics Supported
X (Twitter) Not Supported
YouTube Not Supported
Claim Demographics Pro and update features and information
Claim Demographics Pro and update features and information
Claim TapInfluence and update features and information
Claim TapInfluence and update features and information