Demandbase vs. Smartly.io Comparison


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About Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.	About Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. We enable Creative, Media and Data teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. With Smartly.io you can manage and run your social advertising in one central hub. Smartly.io centralizes campaign management so you can easily publish ads across formats and social platforms. Predictive algorithms automatically optimize your targeting, creatives, budgets, and bidding to ensure you reach the highest conversion rates.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales	Audience Companies that need an ad platform to reach and engage their customers from a single workflow
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.0 / 5 ease 4.0 / 5 features 3.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying. Cons Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Demandbase Founded: 2006 United States demandbase.com	Company Information Smartly.io Founded: 2013 Finland www.smartly.io
Alternatives Visual Visitor	Alternatives Celtra
6sense	AdEspresso Hootsuite Media
CIENCE GO Digital CIENCE	adCasa
ZoomInfo Operations ZoomInfo	Shirofune
Metadata.io Metadata View All	Semrush View All
Categories Account Based Marketing Supported Account Data Management Supported Account-Based Orchestration Supported Ad Management Supported Advertising Supported AI Advertising Supported Buyer Intent Supported Data as a Service (DaaS) Supported Data Enrichment Supported Demand Generation Supported Go-To-Market Supported Market Intelligence Supported Marketing Account Intelligence Supported Marketing Analytics Supported Paid Search Intelligence Supported Sales Intelligence Supported Website Visitor Identification Supported	Categories Ad Management Supported AI Advertising Supported AI Marketing Supported Digital Asset Management Supported Social Media Advertising Supported Social Media Marketing Supported Video Advertising Supported
Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Not Supported Lead Scoring Not Supported	Show More Features Digital Asset Management Features Asset Categorization Supported Asset Library Supported Asset Sharing Supported Brand Control Supported Customizable Branding Supported File Conversion Supported Metadata Management Supported Mobile App Not Supported Reporting/Analytics Supported Search Within Document Not Supported Search/Filter Supported Version Control Supported Watermarking Not Supported Workflow Management Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Not Supported Content Management Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Supported Multi-Account Management Supported Post Scheduling Supported Video Advertising Features Ad Optimization Supported Collaboration Tools Supported Creative Asset Management Supported Demand-Side Platform (DSP) Not Supported Design Ads Supported Display Advertising Not Supported In-App Video Not Supported Media Buying Supported Reporting / Analytics Supported Social Advertising Supported Supply-Side Platform (SSP) Not Supported Video Monetization Not Supported
Integrations AppsFlyer Not Supported Branch Not Supported CelerData Cloud Supported Champify Supported Contentsquare Supported Docket Supported Dreamdata.io Supported Facebook Not Supported Gatheround Supported Google Analytics Not Supported InboxCRM by AppEQ Supported Instagram Not Supported Ion Supported Kochava Not Supported Lift AI Supported LinkedIn Sales Navigator Supported Meta Ads Not Supported Qualified Supported Tapistro Supported ZoomInfo GTM Studio Supported Show More Integrations View All 27 Integrations	Integrations AppsFlyer Supported Branch Supported CelerData Cloud Not Supported Champify Not Supported Contentsquare Not Supported Docket Not Supported Dreamdata.io Not Supported Facebook Supported Gatheround Not Supported Google Analytics Supported InboxCRM by AppEQ Not Supported Instagram Supported Ion Not Supported Kochava Supported Lift AI Not Supported LinkedIn Sales Navigator Not Supported Meta Ads Supported Qualified Not Supported Tapistro Not Supported ZoomInfo GTM Studio Not Supported Show More Integrations View All 12 Integrations
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