Demandbase vs. Madison Logic Comparison


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		Related Products 6sense 6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. 1,638 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 171 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 248 Ratings Visit Website HubSpot CRM HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes. 24,178 Ratings Visit Website D&B Hoovers Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. 1,106 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 8,713 Ratings Visit Website Nimbler Nimbler is the ultimate B2B contact data and enrichment platform. We make it easy for salespeople and marketers to access verified lead data and enrich their existing CRM data in real time. Nimbler offers the best coverage, real-time validation, no charge for bad data, unlimited users at no extra cost, and no annual contracts. Easily Find Prospects based on numerous filters like job title, company, seniority level, department, industry, location, interests, skills, education, and more. Our data is validated in real-time so your outbound emails can reach the inbox of your ideal customers. You can easily enrich your contact data and 50+ additional data points including social profiles, phone numbers, emails, and work and personal information. Try Nimbler for free and get access to high-quality lead data and unlimited user seats. 33 Ratings Visit Website Identity Matrix Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today. 34 Ratings Visit Website LeanData LeanData’s Intelligent Go-to-Market Execution platform helps companies make smarter decisions and drive better GTM outcomes. We connect your siloed data, tools, and teams so you can have deeper insight into your customers – and coordinate the right response across teams through our no-code GTM automation. Leading companies like Nvidia, Cisco, and Palo Alto Networks use LeanData to capture more revenue, operate more efficiently, and engage customers more successfully from first buying signal through closed-won and beyond. 1,031 Ratings Visit Website Semrush Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. 5,701 Ratings Visit Website
About Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.	About ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales	Audience B2B companies
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Demandbase Founded: 2006 United States demandbase.com	Company Information Madison Logic Founded: 2004 United States www.madisonlogic.com/ml-platform/
Alternatives Visual Visitor	Alternatives DemandScience
6sense	ZoomInfo Operations ZoomInfo
CIENCE GO Digital CIENCE	ZoomInfo
D&B Rev.Up ABX Dun & Bradstreet	Demandbase
Terminus Terminus Software View All	ZoomInfo Marketing ZoomInfo View All
Categories Account Based Marketing Account Data Management Account-Based Orchestration Ad Management Advertising Buyer Intent Data as a Service (DaaS) Data Enrichment Demand Generation Market Intelligence Marketing Account Intelligence Marketing Analytics Sales Intelligence Website Visitor Identification	Categories Account Data Management Account-Based Orchestration Buyer Intent Data Management Platforms (DMP) Marketing Account Intelligence Technographic Data
Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification	Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring
Integrations Octane11 Causal Champify Contentsquare Convert Experiences Docket Dreamdata.io Drift Gatheround Hushly InboxCRM by AppEQ Ion by Rock Content Lift AI LinkedIn Sales Navigator Optimizely One Partnered Qualified Reachdesk SmallWorld VWO Testing Show More Integrations View All 24 Integrations	Integrations Octane11 Causal Champify Contentsquare Convert Experiences Docket Dreamdata.io Drift Gatheround Hushly InboxCRM by AppEQ Ion by Rock Content Lift AI LinkedIn Sales Navigator Optimizely One Partnered Qualified Reachdesk SmallWorld VWO Testing Show More Integrations View All 1 Integration
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