Dataform

Dataform

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About

Dataform enables data analysts and data engineers to develop and operationalize scalable data transformation pipelines in BigQuery using only SQL from a single, unified environment. Its open source core language lets teams define table schemas, configure dependencies, add column descriptions, and set up data quality assertions within a shared code repository while applying software development best practices, version control, environments, testing, and documentation. A fully managed, serverless orchestration layer automatically handles workflow dependencies, tracks lineage, and executes SQL pipelines on demand or via schedules in Cloud Composer, Workflows, BigQuery Studio, or third-party services. In the browser-based development interface, users get real-time error feedback, visualize dependency graphs, connect to GitHub or GitLab for commits and code reviews, and launch production-grade pipelines in minutes without leaving BigQuery Studio.

About

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Data analysts and engineers requiring a solution to build, test, document, and orchestrate production-ready BigQuery data pipelines

Audience

Data-driven teams looking to optimize product performance, enhance customer insights, and make faster, more informed decisions—without engineering bottlenecks.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

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ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
cloud.google.com/dataform

Company Information

Kubit
United States
www.kubit.ai/

Alternatives

dbt

dbt

dbt Labs

Alternatives

Mitzu

Mitzu

Mitzu.io
Y42

Y42

Datos-Intelligence GmbH
Alooma

Alooma

Google

Categories

Categories

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Product Analytics Features

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Integrations

Google Cloud BigQuery
Adjust
Adobe Analytics
Airship
Amazon Redshift
AppsFlyer
Branch
Braze
Google Cloud Composer
Jupyter Notebook
Leanplum
OpenText Analytics Database (Vertica)
Optimizely One
RudderStack
SQL
Segment
Slack
Snowflake
Snowplow Analytics
Unity

Integrations

Google Cloud BigQuery
Adjust
Adobe Analytics
Airship
Amazon Redshift
AppsFlyer
Branch
Braze
Google Cloud Composer
Jupyter Notebook
Leanplum
OpenText Analytics Database (Vertica)
Optimizely One
RudderStack
SQL
Segment
Slack
Snowflake
Snowplow Analytics
Unity
Claim Dataform and update features and information
Claim Dataform and update features and information