DataLux

DataLux

Vivorbis
Robyn

Robyn

Meta
+
+

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About

A data management and analytics platform built to address data challenges and enable real-time decision making. DataLux comes with plug & play adaptors, providing aggregation of large data sets and the ability to gather and visualise insights in real-time. Use the data lake to pre-empt new innovations. Store data, ready for data modelling. Create portable applications by utilising containeristion in a public, private cloud or on premise. Bring multiple time-series market and inferred data together such as stock exchange tick data, stock market policy actions, related and cross-industry news, alternative datasets to extract causal information about stock markets, macroeconomics and more. Shape business decisions, product innovations by providing insights and informing key decisions to improve products. Run interdisciplinary A/B experiments across product development, design and engineering from ideation to decision making.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Big data solution for organizations

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Vivorbis
Founded: 2016
Hungary
www.equinox.is/solutions

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

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Categories

Categories

Big Data Features

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel
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