Data Decisions ReachData Decisions Group
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Related Products
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About
Reach is DDG’s audience-targeting support tool designed for FMOs supporting the senior market. It offers same-day turnaround, providing a full visualization of key descriptor variables to identify the best audience for medicare advantage, medicare supplements, final expense insurance, and more. Reach delivers the specific names and addresses of individuals in your target audience to your preferred mail supplier, ensuring accurate customer acquisition models tailored to your county’s unique attributes. With model types like the look-alike model, Reach generates audience profiles that help develop relevant advertising copy. The response model predicts campaign outcomes, optimizing direct marketing budgets by targeting individuals with a high likelihood to purchase. Reach also ensures data security, being SOC 2 Type 2 certified, and manages the entire modeling process, from suppressing deceased records to ensuring USPS standards are met.
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About
Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
FMOs looking for a solution to streamline their insurance marketing campaigns
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Audience
Marketers that want to send direct mail campaigns
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationData Decisions Group
Founded: 2016
United States
datadecisionsgroup.com/reach/
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Company InformationPostie
Founded: 2017
United States
postie.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
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Integrations
Ethyca
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