Data Decisions Reach

Data Decisions Reach

Data Decisions Group
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About

Reach is DDG’s audience-targeting support tool designed for FMOs supporting the senior market. It offers same-day turnaround, providing a full visualization of key descriptor variables to identify the best audience for medicare advantage, medicare supplements, final expense insurance, and more. Reach delivers the specific names and addresses of individuals in your target audience to your preferred mail supplier, ensuring accurate customer acquisition models tailored to your county’s unique attributes. With model types like the look-alike model, Reach generates audience profiles that help develop relevant advertising copy. The response model predicts campaign outcomes, optimizing direct marketing budgets by targeting individuals with a high likelihood to purchase. Reach also ensures data security, being SOC 2 Type 2 certified, and manages the entire modeling process, from suppressing deceased records to ensuring USPS standards are met.

About

Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

FMOs looking for a solution to streamline their insurance marketing campaigns

Audience

Marketers that want to send direct mail campaigns

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Data Decisions Group
Founded: 2016
United States
datadecisionsgroup.com/reach/

Company Information

Postie
Founded: 2017
United States
postie.com

Alternatives

Alternatives

Poplar

Poplar

Share Local Media

Categories

Categories

Direct Mail Automation Features

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Integrations

Ethyca

Integrations

Ethyca
Claim Data Decisions Reach and update features and information
Claim Data Decisions Reach and update features and information
Claim Postie and update features and information
Claim Postie and update features and information