Copilot CheckoutMicrosoft
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OptiFlow MerchantOptiFlow Technologies
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Related Products
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About
Microsoft’s Copilot Checkout and Brand Agents are new AI-driven commerce capabilities designed to shorten the path from browsing to buying by letting customers discover, compare, and complete purchases without leaving an AI conversation while keeping merchants in control of the transaction and customer relationship. Copilot Checkout embeds a fully conversational shopping and payment flow into Microsoft’s Copilot AI experience, so shoppers can ask about products, get recommendations, compare options, and check out right inside the chat interface with no redirects or friction, and merchants stay the merchant of record while orders are processed through partners like PayPal, Shopify, and Stripe. Brand Agents are AI-powered shopping assistants that merchants deploy on their own sites (initially via Shopify and Microsoft Clarity) to provide brand-specific conversational guidance, answer customer questions in the brand’s voice, and help visitors explore inventory, handle objections, etc.
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About
OptiFlow Merchant gives builders merchants and trade suppliers an agentic AI sales agent called Otis. Otis answers product enquiries, builds priced and stock checked quotes and takes orders on the website and at the trade counter, working live on top of the merchant's existing ERP (Epicor BisTrack and Prophet 21, Kerridge K8, Intact iQ, Microsoft Dynamics 365 Business Central, SAP Business One, OGL, Sage 200, Merchanter) and ecommerce platforms including Shopify, WooCommerce, Magento and BigCommerce. It never replaces the ERP; it acts inside it. OptiFlow Technologies also offers OptiFlow Quote (instant priced quotes from a job description, materials list or plan), a WhatsApp agent, an AI receptionist (OptiFlow Lite), contract and cost monitoring (OptiFlow Watch) and 25+ free trade calculators. Built in the UK for UK and Ireland businesses.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Merchants, ecommerce teams, and retail marketers who want to integrate AI-powered conversational shopping and checkout directly into AI assistants and their own websites to boost conversions and guide customers from discovery to purchase
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Audience
Builders merchants, trade suppliers, wholesalers and distributors in the UK and Ireland
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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PricingContact for pricing
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationMicrosoft
Founded: 1975
United States
about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents
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Company InformationOptiFlow Technologies
Founded: 2025
United Kingdom
optiflowtechnologies.io
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Alternatives |
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Categories |
Categories |
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Integrations
Shopify
Supported
BigCommerce
Not Supported
Magento
Not Supported
Microsoft Clarity
Supported
Microsoft Copilot
Supported
PayPal
Supported
Stripe
Supported
WhatsApp
Not Supported
WooCommerce
Not Supported
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Integrations
Shopify
Supported
BigCommerce
Supported
Magento
Supported
Microsoft Clarity
Not Supported
Microsoft Copilot
Not Supported
PayPal
Not Supported
Stripe
Not Supported
WhatsApp
Supported
WooCommerce
Supported
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