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About

​Nielsen's Commspoint Journey is a media planning solution designed to identify and measure the key decisions and influences affecting consumers before, during, and after purchasing goods and services. By pairing two or three recent purchases from survey respondents with Nielsen's proprietary database, it provides up to 15,000 detailed customer journeys across more than 30 categories. These insights offer a clear picture of consumer experiences, ranging from early brand awareness to purchase consideration, sales influence, and brand advocacy. Features include an easy onboarding experience, with new users operational after only a few hours of training; consumer insights across more than 30 major categories to enhance marketing strategies; understanding of customer purchase behaviors to identify opportunities for influencing future sales; and optimization of campaign strategies by ensuring the delivery of the right message at the right time. ​

About

Promo is a two-sided marketplace connecting brand ambassadors with marketing agencies. Post activations, manage applicants, schedule staff, and use GPS check-in — all for free. Paid plans unlock post-event reporting, custom forms, invoicing, payroll, and email blasts to 450K+ brand ambassadors across the US and Canada.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing strategists searching for a tool to understand and influence consumer purchase behaviors through data-driven insights across various categories

Audience

Experiential marketing agencies, Event staffing companies, Brand activation firms, Promotional staffing agencies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

$29/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-journey/

Company Information

Promo
Founded: 2025
Canada
promo.cv

Alternatives

Alternatives

AmployeeApp

AmployeeApp

Amployee
Scarborough

Scarborough

Nielsen

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim Commspoint Journey and update features and information
Claim Commspoint Journey and update features and information
Claim Promo and update features and information
Claim Promo and update features and information