Commspoint InfluenceNielsen
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About
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.
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About
SRDS (Standard Rate and Data Service) is the industry standard for media planning and buying, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media in modern, audience-first buying practices. The database comprises inventory from more than 125,000 media brands, offering access to media-specific databases with up-to-date ad rates, demographics, media contacts, and more. This centralized resource increases media planning efficiency by providing standardized and current data all in one place, eliminating the need to search multiple websites. For media buyers, SRDS offers a platform that puts essential data from over 125,000 media properties at their fingertips, facilitating smarter media campaign planning. Media sellers can enhance their SRDS profiles with premium listings that deliver higher rankings and more compelling data for better visibility.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
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Audience
Media planners and buyers wanting a tool to access comprehensive data on media properties, streamline media planning processes, and enhance campaign effectiveness
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Supported
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/
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Company InformationSRDS
Founded: 1919
United States
srds.com
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Integrations
No info available.
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Integrations
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