+
+

Related Products

  • SBS Banking Platform
    29 Ratings
  • LendingPad
    302 Ratings
    Visit Website
  • FISPAN
    5 Ratings
    Visit Website
  • LoanPro
    146 Ratings
    Visit Website
  • Finastra LaserPro
    2 Ratings
    Visit Website
  • Mortgage Automator
    198 Ratings
    Visit Website
  • Wallester
    271 Ratings
    Visit Website
  • Centrex Software
    18 Ratings
    Visit Website
  • Melio
    2,212 Ratings
    Visit Website
  • Xero
    5,952 Ratings
    Visit Website

About

​Column is a nationally chartered bank engineered specifically for developers and builders to create innovative financial products. By constructing its own core banking system, ledger, and data model, Column eliminates the need for traditional middleware, granting developers direct access to the U.S. banking infrastructure. This approach enables seamless integration with the Federal Reserve, facilitating efficient money movement, account creation, and card program management. Key offerings include ACH origination, wire transfers via FedWire, real-time book transfers, and the ability to establish FDIC-insured bank accounts through a user-friendly API. Additionally, Column supports the development of customized card programs, providing dedicated Bank Identification Numbers (BINs) and compatibility with major networks and issuer processors. It also offers lending products such as loan origination, debt financing, and loan purchase programs to help companies scale their lending operations.

About

Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products. Plaid powers payments, lending, identity verification, fraud prevention, and personal finance applications. Today, more than 100 million people worldwide, including half of U.S. adults, have relied on Plaid through their connections to over 7,000 apps and services.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Fintech startups and developers wanting a solution to build and scale financial services efficiently

Audience

Plaid works with over 12,000 companies, from cutting-edge startups to fintechs like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to empower people with more choice and control over how they manage their money.

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0.50 per transaction
Free Version Supported
Free Trial Not Supported

Pricing

Free
Test for free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.4 / 5
ease 4.5 / 5
features 4.0 / 5
design 3.7 / 5
support 3.7 / 5

Pros & Cons from Real Users

Pros

  • Good at what it does, fairly easy to set up and offers a lot of flexible customization features for bringing people into your financial apps.
  • I have dabbled in the business side of plaid but as a customer it was easy to use. This review is more for businesses to hear what a customer thinks. I like how this works with cards. It's nice to be able to trust where you are putting your card info.
  • PLAID is quick and easy to use when connecting your bank accounts. Support response time is quick and efficient, something solutions are not found immediately though.
  • Plaid was able to integrate banks that were not currently available. The time frame was six months but the integration process happened in three months. That was great as we can offer our services to more customers. Plaid has the vast majority of major banks, not so much smaller banks and credit unions.
  • I'm a huge fan of how easy Plaid's API makes it to enable connecting different payment sources from different banks. The user logs in with the same online banking credentials they normally do, and the data stays where it's supposed to.

Cons

  • Not a lot to hate about Plaid, I think the pricing can start to creep up if you have lots of users connecting their banks.
  • Nothing major. Have had issues with Discover not being accepted randomly until try 3.
  • The back-end for companies could use some work it is very confusing. Submitting tickets are confusing and difficult. It is near impossible to get a ticket entered without having to deep dive into the transactions and finding request codes.
  • There is no search option on their website to see if the bank institution is available through plaid. This would make it easier to let customers know right away instead of creating a fake application and searching on a live application.
  • Nothing, really. From a user experience perspective Plaid's doesn't leave much to be desired.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Column
Founded: 2021
United States
column.com

Company Information

Plaid
Founded: 2013
United States
plaid.com

Alternatives

Alternatives

Alviere Hive

Alviere Hive

Alviere
Finicity

Finicity

Mastercard

Categories

Embedded Finance Supported
Loan Origination Supported
Open Banking Supported
Open Finance Supported

Categories

Authentication Supported
Bank Verification Supported

Plaid offers a modular suite of account linking, risk, and money movement products to make bank payments more successful and scalable than ever. Plaid offers the full suite of Auth products—instant Auth with 95% coverage of U.S. bank accounts and database Auth for broader reach—along with Identity to verify account ownership. Signal, our payment risk platform, provides the choice of real-time balance checks or machine learning transaction risk scores, all delivered through a hosted rules engine with a no-code UI so risk insights can be acted on immediately. Transfer is Plaid’s multi-rail payment solution, supporting ACH, RTP, FedNow, and Request for Payment, with Signal embedded for built-in risk decisioning. This unified suite makes it easier to connect accounts, manage risk, and move money with confidence.

Banking Supported
Crypto APIs Supported
Embedded Finance Supported
Financial Services Supported
Fraud Detection Supported

Plaid offers comprehensive tools to confirm identities and reduce fraud. Plaid Identity Verification (IDV) lets clients authenticate their customers through document checks, liveness detection, and data source verification. Monitor lets clients detect whether their customers are on government watchlists through sanction, PEP, and watchlist screening for anti-money laundering compliance. Plaid Protect is an AI-powered fraud intelligence platform that helps detect and stop fraud across the entire user journey—from the first interaction to the point of a transaction. Built on top of Plaid's network of a billion device connections across over 7,000 apps, Protect helps businesses prevent the toughest fraud including ATOs, first party fraud and synthetic identities.

Plaid offers comprehensive tools to confirm identities and reduce fraud. Plaid Identity Verification (IDV) lets clients authenticate their customers through document checks, liveness detection, and data source verification. Monitor lets clients detect whether their customers are on government watchlists through sanction, PEP, and watchlist screening for anti-money laundering compliance. Plaid Protect is an AI-powered fraud intelligence platform that helps detect and stop fraud across the entire user journey—from the first interaction to the point of a transaction. Built on top of Plaid's network of a billion device connections across over 7,000 apps, Protect helps businesses prevent the toughest fraud including ATOs, first party fraud and synthetic identities.

Loan Servicing Supported

Plaid Consumer Report helps lenders harness FCRA-compliant cash flow data, offering income insights, asset verification, and real-time account activity to power more confident decisions. By leveraging Plaid’s unique network insights, lenders gain a holistic view of borrower financial stability which can be used throughout the entire lending lifecycle. With a market-ready risk score - Plaid LendScore - financial institutions can underwrite more accurately, approve more qualified borrowers, and reduce losses with smarter, data-driven assessments.

Mobile Banking Supported
Online Banking Supported
Open Banking Supported
Open Finance Supported
Unified APIs Supported

Banking Features

ATM Management Not Supported
Compliance Tracking Not Supported
Corporate Banking Not Supported
Credit Card Management Supported
Credit Union Not Supported
Investment Banking Supported
Multi-Branch Supported
Online Banking Supported
Private Banking Not Supported
Retail Banking Not Supported
Risk Management Supported
Securities Management Not Supported
Transaction Monitoring Supported

Financial Services Features

Analytics Supported
Branch Optimization Supported
Channel Management Supported
Compliance Management Supported
Customer Engagement Supported
Performance Management Not Supported
Risk Management Supported

Online Banking Features

Brokerage Not Supported
Cash Management Supported
Chat / Messaging Not Supported
Credit Card Management Not Supported
Electronic Statements Not Supported
Fraud Detection Supported
Loan Management Supported
Marketing Automation Not Supported
Retail Banking Supported
Single Sign On Supported
Transaction Monitoring Supported

Integrations

Airwallex Not Supported
AlphaWallet Not Supported
Cloudsquare BankLink Not Supported
Finlens Not Supported
HOAworks Not Supported
Iris Finance Not Supported
KnotAPI Not Supported
Layer Not Supported
Lithic Not Supported
MadKudu Not Supported
Numeric Not Supported
Onbe Not Supported
Oxygen Not Supported
PayToMe Not Supported
Primer Not Supported
Puzzle Not Supported
Stripe Not Supported
VGS Platform Not Supported
Vola Finance Not Supported
Vyzer Not Supported

Integrations

Airwallex Supported
AlphaWallet Supported
Cloudsquare BankLink Supported
Finlens Supported
HOAworks Supported
Iris Finance Supported
KnotAPI Supported
Layer Supported
Lithic Supported
MadKudu Supported
Numeric Supported
Onbe Supported
Oxygen Supported
PayToMe Supported
Primer Supported
Puzzle Supported
Stripe Supported
VGS Platform Supported
Vola Finance Supported
Vyzer Supported
Claim Column and update features and information
Claim Column and update features and information
Claim Plaid and update features and information
Claim Plaid and update features and information