Magic Hour

Magic Hour

Magic Hour AI, Inc.
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About

Collart AI is an AI creative platform for generating, editing, and organizing images and videos in one web-based workspace. It brings together leading image and video models, creative templates, and editing tools so users can move from an idea or source image to a finished visual without switching between disconnected tools. AI Canvas lets creators build and connect creative AI workflows visually, while generation tools support text-to-image, image-to-image, text-to-video, image-to-video, reference-to-video, start/end frame control, and Motion Sync. Users can create highly detailed images from prompts, transform existing visuals into new styles and variations, animate static photos with smooth motion, or generate cinematic videos from text descriptions. It integrates models such as GPT Image, FLUX, Recraft, Ideogram, Seedream, Nano Banana, Seedance, Kling, Google Veo, Grok Imagine, PixVerse, Hailuo, and Wan, allowing creators to choose models suited to different visual goals.

About

Magic Hour is an all-in-one AI video, image, and audio creation platform for creators, marketers, agencies, ecommerce teams, and developers. Create and edit content in your browser with 100+ tools, including AI video generation, text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, image upscaling, voice generation, and automatic subtitles. Start free without signing up; no download is required. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Developers can automate media generation with the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Magic Hour serves more than 3 million creators worldwide and works on desktop and mobile web.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Content creators, marketers, designers, and visual storytellers seeking to generate, edit, and organize AI-powered images and videos in one creative workspace

Audience

Creators, marketers, agencies, ecommerce teams, startups, and developers producing social content, ads, product visuals, localization, client work, and custom apps.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5.98 per month
Free Version Supported
Free Trial Not Supported

Pricing

$19/month
Creator subscription is $19/month on monthly billing, or $144 billed annually ($12/month equivalent). Pro is $39/month or $300/year; Business is $99/month or $792/year. A permanent free account plan and one-time credit packs starting at $10 are also available.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.
  • We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.
  • The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.
  • Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time. It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique. I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

Cons

  • Top ups aren't as good value as subscriptions. Takes some practice to get good with software.
  • Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.
  • Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.
  • If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Collart AI
Singapore
collart.ai/

Company Information

Magic Hour AI, Inc.
Founded: 2023
United States
magichour.ai/

Alternatives

Alternatives

Zuss AI

Zuss AI

Zuss AI Technologies

Categories

Categories

AI Video Editors Supported
Face Swap Supported

Integrations

Claude Not Supported
Claude Code Not Supported
Codex CLI Not Supported
FLUX 3 Supported
FLUX 3 Image Supported
GPT Image 1.5 Supported
Grok Imagine Supported
Hailuo AI Supported
Ideogram 4.0 Supported
Ideogram 4.5 Supported
Kling AI Supported
Nano Banana Supported
PixVerse Supported
Recraft Supported
Seedance Supported
Seedream Supported
Veo 2 Supported
Wan AI Supported

Integrations

Claude Supported
Claude Code Supported
Codex CLI Supported
FLUX 3 Not Supported
FLUX 3 Image Not Supported
GPT Image 1.5 Not Supported
Grok Imagine Not Supported
Hailuo AI Not Supported
Ideogram 4.0 Not Supported
Ideogram 4.5 Not Supported
Kling AI Not Supported
Nano Banana Not Supported
PixVerse Not Supported
Recraft Not Supported
Seedance Not Supported
Seedream Not Supported
Veo 2 Not Supported
Wan AI Not Supported
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