Clickky vs. Equativ Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

Silverware is an enterprise-grade hospitality platform built for hotels, resorts, and complex multi-venue operations. For more than 30 years, Silverware has powered high-end hospitality environments where uptime, integration depth, and operational flexibility are critical. The platform includes Point of Sale, GuestX, Scan & Pay, Online Ordering, and Mobile Technology for front-of-house operations, with Heartbeat Dashboard and Admin Center providing enterprise visibility and control. Integrated capabilities such as Silverware Pay, CRM & Loyalty, Self-Serve Kiosks, and Kitchen Display System support payments, guest engagement, and high-volume service workflows. With deep PMS integrations, unified guest profiles, multi-revenue-center management, real-time reporting, and 170+ integration partners, Silverware powers over 20,000 venues across 35+ countries, helping hospitality operators reduce complexity, protect revenue, and deliver consistent guest experiences at scale.

Trusted by 20,000+ property managers worldwide, Hostaway is the industry leading, AI-powered vacation rental management platform designed for professional short-term rental operators. WHAT YOU CAN DO WITH HOSTAWAY *Real-time sync on calendars, pricing, and messages across all major channels (Airbnb, Vrbo, Booking.com, Google) *Automate 93% of repetitive guest communication with AI Replies *Increase earnings by 25%+ with Dynamic Pricing *Track performance with advanced reporting and insights *Self-serve Owner Portals and automated statements for professional, transparent owner reporting *Create or connect your own direct booking website WHY HOSTS CHOOSE HOSTAWAY For property managers scaling from 5 to 500+ properties, Hostaway grows with you. And, for when you need assistance: *Award winning 24/7 phone support, with help always a call away *A comprehensive Help Center for self-service *A 97%+ customer satisfaction rating *Global team for multi-language coverage

Vehicle Acquisition Network (VAN) is an advanced vehicle sourcing platform built for auto dealerships that want to acquire more used inventory directly from private sellers. Rather than relying on auctions or trade-ins, VAN helps dealers identify, contact, and acquire vehicles from consumers in their local market—faster, more affordably, and at higher margins. VAN’s platform includes live FSBO listings, VIN decoding, market valuation tools, automated outreach, CRM-style lead management, and team performance tracking. The software integrates with major trade-in tools like KBB ICO and AccuTrade, and scales to support solo buyers or entire acquisition teams. For dealers who want results without adding headcount, VAN also offers a Managed Buyer program—an all-inclusive service with a dedicated buyer who handles outreach, negotiation, and appointment setting on your behalf. Vehicle Acquisition Network is trusted by hundreds of franchise and independent dealers across North America.

EXPEDIENCE AUTOMATES MICROSOFT WORD PROPOSALS Use Microsoft Word to craft business proposals, RFP responses, or Statements of Work (SOWs)? Expedience delivers unmatched efficiency, flawless branding consistency, and 100% document accuracy – without ever leaving Microsoft Word! THE MICROSOFT ADVANTAGE Native to Microsoft Word, Expedience leverages the best of Microsoft 365: • Use Rich Content (tables, charts, videos, PowerPoint slides, etc) • Consistent Corporate Branding • Copilot Generative AI • Excel Data Integration • Realtime Collaboration SELF-SERVE SALES PROPOSALS Create proposals, sales documents, and SOWs in just a few clicks - even from Excel spreadsheets! Consistent, accurate, and perfectly formatted every time. TRUSTED CONTENT Curated, branded, approved content that you can trust, at your fingertips inside Microsoft Word. No proofing required.

Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level.

LeaseAccounting.app is the self-serve IFRS 16 and FRS 102 lease accounting platform for finance teams that want audit-ready compliance without spreadsheets, consultants, or six-figure implementations. Built by ZenTreasury Oy in Helsinki (EU data hosting), it generates lease schedules, journal entries, modifications, remeasurements, and one-click audit evidence packs from any lease contract. AI-assisted contract extraction reads PDFs and proposes lease terms with confidence scoring; you approve, and the deterministic engine handles the math. Same inputs, same outputs, every time. Includes a Discount Rate Advisor that pulls reference rates from central bank sources, plus continuous compliance monitoring for indexations and reassessments. Journal export to SAP, Oracle, Dynamics, and NetSuite. Free tier covers 2 leases, no card required; paid plans from €149 per month with no per-seat pricing.

Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales.

ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology