ClickStory vs. Felt Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance.

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.

800.com is a business phone and call tracking platform that helps small and growing businesses understand, manage, and respond to inbound calls more effectively. The platform provides local and toll-free numbers, call tracking, call recording, voicemail, SMS, and detailed call reporting so teams can see where calls come from and how they’re handled. Businesses use 800.com to track phone leads across websites, ads, social media, and offline marketing, improve response times, and follow up on missed calls. With integrations for Google Ads, GA4, Meta, Microsoft Ads, and popular CRMs, 800.com connects call data to marketing and sales workflows. The platform is easy to set up, flexible as businesses grow, and designed to turn phone calls into clearer insights and better customer experiences.

The AI-powered MRP software for growing manufacturers. Ideal for companies with 10 - 200 employees MRPeasy helps small manufacturers grow with easy-to-use tools that cover all the essentials they need to manage their production. Having built the first cloud-based MRP platform in 2014, we offer user-friendly software-as-a-service that covers everything from production planning to CRM, skipping all the features that are too complex or irrelevant for small manufacturers. This means smaller manufacturers get access to powerful production planning tools, levelling the playing field with larger competitors. With MRPeasy, you know exactly how much your products cost and when they’re ready, helping you to steer your business effectively. MRPeasy integrates with leading accounting software like QuickBooks and Xero and e-commerce platforms like Shopify and WooCommerce, providing a comprehensive, fully integrated business management solution.

Trusted by manufacturers worldwide, Evocon is a simple and easy-to-use OEE software that helps manufacturing companies improve their production efficiency and reduce waste. The system enables automated data collection, real-time data visualization, downtime tracking, bottleneck identification, and performance monitoring. With Evocon, you get all the tools you need to improve OEE and understand what is actually going on in your production processes.

There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications.

CoachIQ is sports facility management and scheduling software built for coaches and the facilities they run. It brings scheduling, payments, athlete management, communication, and your website into one platform, giving your team the tools to run the business and keep athletes coming back. Manage private lessons, group training, camps, and clinics across coaches and locations. Set availability, coordinate training spaces, and let athletes book online. Sell session packs and recurring memberships, collect payments, and track credits without keeping separate spreadsheets. Give athletes and families a connected experience from their first visit to your website through their next training session. Parents can book for multiple children, purchase training, and contact coaches through the Athlete Portal. Your staff can find booking history, payments, and athlete information in one place. Coaching continues between sessions, too. Share training programs, deliver video feedback, and keep athletes working toward their goals. Automated reminders and follow-ups handle routine communication so coaches have more time for instruction. CoachIQ supports independent coaching businesses, growing academies, and multi-location operations. Book a free demo to see how CoachIQ fits your facility.

Mitti (by SafetyCulture) is the operations system for every site, shift and standard. Trusted by over 80,000 organisations, Mitti brings your people, training records and workflows into one operating picture. From the frontline to the boardroom, it gives everyone a clear understanding of who's trained and ready for the shift ahead, highlights what needs attention and recommends what to do next. Every course completed, skill verified and action taken becomes intelligence your teams can use to improve every day.