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About

We help more than 8,000 global companies including Samsung, Deloitte, Decathlon, Vodafone, TUI, and more, to grow their online sales, boost their ROI, and create a more efficient way to manage their product data using one single source of truth. Channable helps you utilize built-in feed templates for over 2,500 price comparison websites, affiliate platforms, and marketplaces – and generate ads for Microsoft Advertising, Google Ads, and more. Channable is the perfect tool for any kind of feed- based advertising. Users are eCommerce retailers, marketing agencies, travel advertisers, recruitment agencies & everyone else with a data feed.

About

Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers and brands seeking a solution to reach their customers and increase online sales by managing and optimizing their product data – in one platform.

Audience

Advertisers looking for a complete PPC solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$39 per month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.6 / 5
features 4.7 / 5
design 4.3 / 5
support 4.9 / 5

Reviews/Ratings

Overall 4.2 / 5
ease 4.8 / 5
features 4.4 / 5
design 4.2 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • The Customer support Team is professional and answers fast to the questions. Happy to use Channable.
  • They really helped me with some technical challenges. They went above and beyond in researching the issue and looking for solution.
  • Very easy to view feed data & changes. Extremely flexible rules that allow you to accomplish your goals.
  • Makes listing management easy by integrating with major shopping channels. Automates product data feeds, inventory updates, order imports etc.
  • Orlando was absolutely phenomenal! He made my day I am so happy for all the road blocks he help to clear with my set up!

Cons

  • Don't have it at the moment. There is always room for improvement. Good product to use. 100 characters
  • The tool is just challenging to use at the beginning, but due to the good support that is not an issue.
  • Can not filter searches with IF logic. For example, if I search "top" and the description of a shoe has top in it that product will show in my search. This is not a big deal though.
  • Functionalities are quite limited for the price. Lack of flexibility to customize feeds & workflows.
  • Can be overwhelming and reading through all those help articles.

Pros & Cons from Real Users

Pros

  • Microsoft Advertising is a precise application with a solid approach to the marketing technology. Microsoft Advertising conducts the required market segmentation and analytics, and this multiplies the efficiency of the market penetration.
  • - Importing from Google Ads to Microsoft Ads account - Everything looks familiar like in Google Ads - That's all!
  • The biggest advantage of using Microsoft Advertising as an Ad manager is that it is fairly easy to get started on this platform, and the user interface is structured in a way that it is straightforward and simple to use. The user can import their pre-made campaign form other platform, like Google Ads, this helps in getting started quickly. It is more affordable than other platforms, this makes it an ideal choice, especially for small organizations and individuals.
  • - It is quite easy to use if you are shifting from other advertising platform. - The customer support is responsive and fast. - It has better ROI than other advertising platform.
  • Microsoft Advertising has an open advertising plan, which shares the required marketing content to the prospective audiences. Microsoft Advertising has the features of creating and editing advertisement content. Lastly, Microsoft Advertising works with other Microsoft tool for better performance.

Cons

  • Microsoft Advertising has a high subscription demand, which challenges the businesses which are in the phase of business growth. More so,Microsoft Advertising has no packages for small companies.
  • - Their support reps don't have any power or knowledge to solve any of your technical problems you may encounter, they just explain you why you don't need any of the bugged features. - Manager accounts are also implemented terribly creating more mess for their accounts. - The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
  • The quality of traffic generated can be sometimes low, resulting in wastage of some portion of money. The average CPC rate can be sometimes higher than the competitors.
  • - It is not good at integrations. - Updates are not frequent.
  • Microsoft Advertising price issues is what disturbs people who requires to work with the software. Not every person or investor who have a lot of finances for marketing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Channable
Founded: 2014
Netherlands
www.channable.com

Company Information

Microsoft
Founded: 1975
United States
ads.microsoft.com

Alternatives

Alternatives

Amazon Ads

Amazon Ads

Amazon
Google Ads

Google Ads

Google
feedoptimise

feedoptimise

Feedoptimise

Categories

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Catalog Management Features

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Multi-Channel eCommerce Features

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management Features

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

eCommerce Marketing Features

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

800.com
AdRoll
Adplorer
Amazon
BI Book
Bizintel360
CPV Lab Pro
Clever Ads
ClickCease
Dataslayer
Desktop.com
Instagram
MetaRouter
OmniOne
Optmyzr
Skai
SmartBI
Traffic Jet
Yaguara
adcrafter

Integrations

800.com
AdRoll
Adplorer
Amazon
BI Book
Bizintel360
CPV Lab Pro
Clever Ads
ClickCease
Dataslayer
Desktop.com
Instagram
MetaRouter
OmniOne
Optmyzr
Skai
SmartBI
Traffic Jet
Yaguara
adcrafter
Claim Channable and update features and information
Claim Channable and update features and information
Claim Microsoft Advertising and update features and information
Claim Microsoft Advertising and update features and information