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About

At the heart of Basis is our award-winning, omni-channel DSP. It’s built for speed and performance so your programmatic campaigns thrive. Generate better outcomes for campaigns by leveraging Basis’ artificial intelligence engine. Choose algorithmic or machine learning optimization, which automatically analyzes data from more than 30 campaign parameters to optimize towards a desired goal. Make smart, optimized decisions to improve performance. Basis' powerful performance automation enables you to do more at scale. Target users in the moment with powerful geo-fencing capabilities that allow you to select granular points on a map, upload street addresses, or target places by category. Create place-based audiences of users who have been at a location, address, or category. Centro leverages 15+ years of publisher relationships to bring you our best-in-class PMP library of over 2,000 active private deals across hundreds of top sites.

About

Tatari is a cloud-based platform that enables brands, agencies, and publishers to plan, buy, and measure advertising campaigns across streaming, linear TV, and online video from a single interface. It positions itself as “The Only Convergent TV Ad Platform,” enabling users to treat TV like digital; unified campaign planning, execution, and measurement with data-driven analytics. The system provides real-time insights into performance, clear attribution to business outcomes (rather than just ratings), and automation of media-buying workflows and logistics. Agencies can license a self-serve version of the platform to offer TV advertising services to clients even if they previously lacked TV capabilities. Tag-and-pixel tools integrate with websites (for example, via Shopify) to track conversion events from TV campaigns, enabling first-party data linkage and performance attribution.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Campaign managers looking for a great omnichannel DSP

Audience

Brands and advertising agencies seeking a performance-focused TV ad solution that brings linear, streaming and digital video advertising together with unified measurement and campaign control

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Centro
Founded: 2001
United States
www.centro.net/solutions/basis/dsp/

Company Information

Tatari
Founded: 2016
United States
www.tatari.tv/

Alternatives

AdLib DSP

AdLib DSP

AdLib Media Group

Alternatives

Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems
Adelphic

Adelphic

Viant

Categories

Categories

Advertising Supported
Media Buying Supported

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
AgencyAnalytics Supported
DV Publisher Suite Supported
EPICA Supported
Shopify Not Supported
Spaceback Supported
Tapad Supported
Zuar Runner Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
AgencyAnalytics Not Supported
DV Publisher Suite Not Supported
EPICA Not Supported
Shopify Supported
Spaceback Not Supported
Tapad Not Supported
Zuar Runner Not Supported
Claim Centro Basis and update features and information
Claim Centro Basis and update features and information
Claim Tatari and update features and information
Claim Tatari and update features and information