Related Products
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About
Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation.
We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused.
The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much.
Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening.
One-time analysis: $99. Continuous intelligence: $299/month.
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About
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.
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Audience
Companies interested in a tool to measure the real business impact of their ad spend
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
$99/month
Free Version
Free Trial
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Pricing
$2,000 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCausality Engine
Founded: 2023
Netherlands
causalityengine.ai
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Company InformationStella
United States
www.stellaheystella.com
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Integrations
Shopify
Amazon
Google Analytics
Google Cloud Platform
Meta AI
Meta Ads
Snowflake
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Integrations
Shopify
Amazon
Google Analytics
Google Cloud Platform
Meta AI
Meta Ads
Snowflake
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