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About

Build models 10x faster, connect them directly to your data, and share them with interactive dashboards and beautiful visuals. Causal's formulas are in plain English— no cell references or obscure syntax and a single Causal formula can do the work of 10s, and even 100s of spreadsheet formulas. Causal's built-in scenarios feature lets you easily set up and compare what-if scenarios, and you can work with ranges ("5 to 10") to understand the full range of possible outcomes of your model. Startups use Causal to calculate runway, track KPIs, plan employee compensation, and build investor-ready financial models for fundraising. Generate beautiful charts and tables without spending hours on customisation and configuration. Easily switch between different time scales and summary views.

About

Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation. We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused. The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much. Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening. One-time analysis: $99. Continuous intelligence: $299/month.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Anyone looking for a spreadsheet solution

Audience

Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$50 per user per month
Free Version Supported
Free Trial Supported

Pricing

$99/month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Causal
Founded: 2019
United Kingdom
www.causal.app/

Company Information

Causality Engine
Founded: 2023
Netherlands
causalityengine.ai

Alternatives

Alternatives

Decision Critical Enterprise Modeling

Decision Critical Enterprise Modeling

Decision Modeling Systems
Runway

Runway

Runway Financial
Microsoft Excel

Microsoft Excel

Microsoft

Categories

Categories

Integrations

Google Analytics Supported
Shopify Supported
Airtable Supported
Algolia Supported
Amazon CloudFront Supported
Apache Hive Supported
Brevo Supported
Confluence Supported
Drift Supported
Formstack Supported
Freshservice Supported
Gainsight Supported
GitHub Supported
Opsgenie Supported
Paylocity Supported
PostgreSQL Supported
Rejoiner Supported
Virtuous Supported
Wrike Supported
Xero Supported

Integrations

Google Analytics Supported
Shopify Supported
Airtable Not Supported
Algolia Not Supported
Amazon CloudFront Not Supported
Apache Hive Not Supported
Brevo Not Supported
Confluence Not Supported
Drift Not Supported
Formstack Not Supported
Freshservice Not Supported
Gainsight Not Supported
GitHub Not Supported
Opsgenie Not Supported
Paylocity Not Supported
PostgreSQL Not Supported
Rejoiner Not Supported
Virtuous Not Supported
Wrike Not Supported
Xero Not Supported
Claim Causal and update features and information
Claim Causal and update features and information
Claim Causality Engine and update features and information
Claim Causality Engine and update features and information