Related Products
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About
Build models 10x faster, connect them directly to your data, and share them with interactive dashboards and beautiful visuals. Causal's formulas are in plain English— no cell references or obscure syntax and a single Causal formula can do the work of 10s, and even 100s of spreadsheet formulas. Causal's built-in scenarios feature lets you easily set up and compare what-if scenarios, and you can work with ranges ("5 to 10") to understand the full range of possible outcomes of your model. Startups use Causal to calculate runway, track KPIs, plan employee compensation, and build investor-ready financial models for fundraising. Generate beautiful charts and tables without spending hours on customisation and configuration. Easily switch between different time scales and summary views.
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About
Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation.
We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused.
The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much.
Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening.
One-time analysis: $99. Continuous intelligence: $299/month.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Anyone looking for a spreadsheet solution
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Audience
Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$50 per user per month
Free Version
Supported
Free Trial
Supported
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Pricing
$99/month
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
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Company InformationCausal
Founded: 2019
United Kingdom
www.causal.app/
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Company InformationCausality Engine
Founded: 2023
Netherlands
causalityengine.ai
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Categories |
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Integrations
Google Analytics
Supported
Shopify
Supported
Airtable
Supported
Algolia
Supported
Amazon CloudFront
Supported
Apache Hive
Supported
Brevo
Supported
Confluence
Supported
Drift
Supported
Formstack
Supported
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Integrations
Google Analytics
Supported
Shopify
Supported
Airtable
Not Supported
Algolia
Not Supported
Amazon CloudFront
Not Supported
Apache Hive
Not Supported
Brevo
Not Supported
Confluence
Not Supported
Drift
Not Supported
Formstack
Not Supported
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