Related Products
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About
Build models 10x faster, connect them directly to your data, and share them with interactive dashboards and beautiful visuals. Causal's formulas are in plain English— no cell references or obscure syntax and a single Causal formula can do the work of 10s, and even 100s of spreadsheet formulas. Causal's built-in scenarios feature lets you easily set up and compare what-if scenarios, and you can work with ranges ("5 to 10") to understand the full range of possible outcomes of your model. Startups use Causal to calculate runway, track KPIs, plan employee compensation, and build investor-ready financial models for fundraising. Generate beautiful charts and tables without spending hours on customisation and configuration. Easily switch between different time scales and summary views.
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About
Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation.
We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused.
The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much.
Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening.
One-time analysis: $99. Continuous intelligence: $299/month.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone looking for a spreadsheet solution
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Audience
Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$50 per user per month
Free Version
Free Trial
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Pricing
$99/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCausal
Founded: 2019
United Kingdom
www.causal.app/
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Company InformationCausality Engine
Founded: 2023
Netherlands
causalityengine.ai
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Categories |
Categories |
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Integrations
Google Analytics
Shopify
AWS Glue
Adobe Marketo Engage
Aircall
Amplitude
Box
Constant Contact
Datadog
Eventbrite
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Integrations
Google Analytics
Shopify
AWS Glue
Adobe Marketo Engage
Aircall
Amplitude
Box
Constant Contact
Datadog
Eventbrite
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