Castled vs. Hightouch Comparison


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About Create hyper-targeted campaigns in no time directly on top of your cloud data warehouse. Stop worrying about storage-based costs, restrictive data lookup periods, and dependencies on engineering teams. Enables you to be 2x effective at 25% of the cost, giving you a 4x increase in ROI. Create flexible and effective user segments using our visual builder to run your dream campaigns. Finally, an affordable and predictable pricing model that scales to your ever-growing customer data needs. Volume is not a concern anymore. Work with sufficient backfilled data to form a holistic customer profile for better engagement. Create meaningful segments on top of the customer’s 360-degree view of data in the warehouse. Let the sky be your limit. Skip the initial data integration effort to move data into your CEP. Plug directly into your warehouse and get going in no time. Avoid dependency on your data team to create complex and leaky pipelines. Involve them where they add value.		About Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Enterprises seeking a solution to create hyper-targeted campaigns for their cloud data warehouse		Audience Enterprises requiring an integration solution to sync customer data to other applications and platforms
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported		Pricing $350 per month Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
		Pros from Real Users Pros - Fast implementation time. We launched in under a month at enterprise scale compared to a 9 month implementation with our previous CDP - Security. We get to keep all of our data in our own database because they don't store our data - Flexibility. We can use and data table in our database, not just user-level and click level data like a traditional CDP - Support. Support team is unreal. So fast and quality help in under 10 minutes every time
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Castled Founded: 2022 United States www.castled.io		Company Information Hightouch Founded: 2019 United States hightouch.com
Alternatives MessageGears		Alternatives Segment Twilio
Hightouch		DinMo
Census		Adobe Customer Journey Analytics Adobe
RudderStack		MessageGears
DinMo View All		Lifesight View All
Categories Customer Data Platforms (CDP) Supported Reverse ETL Supported		Categories AI eCommerce Supported AI Marketing Supported Customer Data Platforms (CDP) Supported eCommerce Personalization Supported eCommerce Tools Supported Identity Resolution Supported Personalization Supported Reverse ETL Supported
		Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported
Integrations Amazon Redshift Supported Astro by Astronomer Not Supported Azure Cloud Services Not Supported Braze Not Supported Captain Compliance Not Supported Datamorf Not Supported Google Ads Editor Not Supported Google Search Ads 360 Not Supported Horizon Worlds Not Supported HubSpot Customer Platform Not Supported Intercom Not Supported Lago Not Supported Loader.io Not Supported Meta Ads Manager Not Supported MoEngage Not Supported Pendo Not Supported Salesforce CRM Analytics Not Supported Secoda Not Supported Stripe Not Supported mParticle Not Supported Show More Integrations View All 2 Integrations		Integrations Amazon Redshift Supported Astro by Astronomer Supported Azure Cloud Services Supported Braze Supported Captain Compliance Supported Datamorf Supported Google Ads Editor Supported Google Search Ads 360 Supported Horizon Worlds Supported HubSpot Customer Platform Supported Intercom Supported Lago Supported Loader.io Supported Meta Ads Manager Supported MoEngage Supported Pendo Supported Salesforce CRM Analytics Supported Secoda Supported Stripe Supported mParticle Supported Show More Integrations View All 96 Integrations
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