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About

Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny.

About

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies in need of a Marketing Analytics solution

Audience

B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying.

Cons

  • Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Cardlytics
Founded: 2008
United States
www.cardlytics.com

Company Information

Demandbase
Founded: 2006
United States
demandbase.com

Alternatives

Alternatives

Metadata.io

Metadata.io

Metadata

Categories

Categories

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Supported

Buyer Intent Features

B2B Lead Generation Supported
Channel Attribution Supported
Competitor Analysis Supported
Content Marketing Supported
CRM Integration Supported
Customer Journey Mapping Supported
Customer Profiles Not Supported
Intent Data Supported
Lead Notifications Not Supported
Lead Scoring Not Supported

Integrations

Amazon Fresh Supported
Causal Not Supported
Dreamdata.io Not Supported
Drift Not Supported
Gatheround Not Supported
Hushly Not Supported
InboxCRM by AppEQ Not Supported
Instacart Supported
Ion Not Supported
Lift AI Not Supported
LinkedIn Sales Navigator Not Supported
Optimizely One Not Supported
Partnered Not Supported
Qualified Not Supported
Reachdesk Not Supported
SmallWorld Not Supported
Truto Not Supported
VWO Testing Not Supported
ZoomInfo GTM Studio Not Supported

Integrations

Amazon Fresh Not Supported
Causal Supported
Dreamdata.io Supported
Drift Supported
Gatheround Supported
Hushly Supported
InboxCRM by AppEQ Supported
Instacart Not Supported
Ion Supported
Lift AI Supported
LinkedIn Sales Navigator Supported
Optimizely One Supported
Partnered Supported
Qualified Supported
Reachdesk Supported
SmallWorld Supported
Truto Supported
VWO Testing Supported
ZoomInfo GTM Studio Supported
Claim Cardlytics and update features and information
Claim Cardlytics and update features and information
Claim Demandbase and update features and information
Claim Demandbase and update features and information