Magic Hour

Magic Hour

Magic Hour AI, Inc.
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About

CapCut is an AI-powered video editing and content creation platform that enables users to produce, edit, and enhance videos for social media, marketing, education, and entertainment. The software provides a multitrack video editor with tools for trimming, splitting, transitions, visual effects, filters, text overlays, and audio editing. Its AI capabilities include automatic captions, background removal, video enhancement, speech generation, and automated video editing. CapCut also supports text-to-video and image-to-video generation, allowing users to create video content from written prompts and visual references. The platform provides customizable templates, stock media, animations, and tools for adapting videos to different social media formats. CapCut is available through web browsers, desktop applications, and mobile devices, with free and paid features for individual creators and businesses.

About

Magic Hour is an all-in-one AI video, image, and audio creation platform for creators, marketers, agencies, ecommerce teams, and developers. Create and edit content in your browser with 100+ tools, including AI video generation, text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, image upscaling, voice generation, and automatic subtitles. Start free without signing up; no download is required. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Developers can automate media generation with the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Magic Hour serves more than 3 million creators worldwide and works on desktop and mobile web.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Social media content creators, video editors, digital marketers, influencers, ecommerce businesses, advertising agencies, educators, small businesses, and production teams seeking AI-powered video editing, automated content generation, social media optimization, and multimedia creation tools

Audience

Creators, marketers, agencies, ecommerce teams, startups, and developers producing social content, ads, product visuals, localization, client work, and custom apps.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$9.99 per month
Free Version Supported
Free Trial Supported

Pricing

$19/month
Creator subscription is $19/month on monthly billing, or $144 billed annually ($12/month equivalent). Pro is $39/month or $300/year; Business is $99/month or $792/year. A permanent free account plan and one-time credit packs starting at $10 are also available.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 3.3 / 5
ease 4.3 / 5
features 5.0 / 5
design 4.7 / 5
support 4.5 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • The video making ability is pretty good and easy to use to make music videos. So that part is good...
  • · Efficient mobile video editor · Has a smart Chroma Key for Green Screens · Tons of effects available in their library
  • • A convenient app to use • Lots of features • Impressive music and sound effects library • Does not limit the quality of the videos you export • Free on Android and IOS

Cons

  • The issue is I needed CapCut to make one video. I signed up for the free trial. Made my video, and cancelled. Now I am still getting charged monthly and there is no way to cancel. Support is useless.
  • · A bit resource demanding when using the application.
  • • No desktop version • Not suitable for large video editing • Not available in some countries

Pros & Cons from Real Users

Pros

  • A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.
  • We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.
  • The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.
  • Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time. It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique. I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

Cons

  • Top ups aren't as good value as subscriptions. Takes some practice to get good with software.
  • Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.
  • Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.
  • If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

CapCut
Founded: 2020
China
www.capcut.com

Company Information

Magic Hour AI, Inc.
Founded: 2023
United States
magichour.ai/

Alternatives

Alternatives

Categories

AI Image Upscalers Supported
AI Video Editors Supported
AI Video Upscalers Supported
Background Remover Supported
Color Grading Supported
Speech to Text Supported
Text to Speech Supported
Video Editing Supported

Categories

AI Video Editors Supported
Face Swap Supported

Integrations

Claude Not Supported
Claude Code Not Supported
Claude Duet Not Supported
Claude for Legal Not Supported
Codex CLI Not Supported
Coze Supported
Digen Supported
Dreamina Supported
Droidrun Supported
Freu AI Supported
GPTScribe Supported
Gemini Spark Supported
Genspark Media Studio Supported
Pippit AI Supported
SSSCap Supported
Smartrazor Supported
goVeliro Studio Supported

Integrations

Claude Supported
Claude Code Supported
Claude Duet Supported
Claude for Legal Supported
Codex CLI Supported
Coze Not Supported
Digen Not Supported
Dreamina Not Supported
Droidrun Not Supported
Freu AI Not Supported
GPTScribe Not Supported
Gemini Spark Not Supported
Genspark Media Studio Not Supported
Pippit AI Not Supported
SSSCap Not Supported
Smartrazor Not Supported
goVeliro Studio Not Supported
Claim CapCut and update features and information
Claim CapCut and update features and information
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Claim Magic Hour and update features and information