CallTrackingMetrics vs. Instant Web Call Comparison


CallTrackingMetrics	Instant Web Call	+	+
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About CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.		About Instant Web Call is a browser-based calling service for placing outbound voice calls to supported real phone numbers, including landlines, mobile numbers, offices, service lines, airlines, clinics, banks, government offices, business contacts and family numbers. It is useful when app-to-app calling is not enough, roaming is inconvenient, or installing another calling app is not practical. Users can check destination support and calling cost estimates before dialing. Instant Web Call uses prepaid USD wallet credit and is focused on practical outbound browser calling. It does not provide SMS verification-code receiving, inbound phone numbers, emergency calling, call recording, AI transcription, team phone systems or guaranteed bank verification.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Travelers, expats, remote workers, small businesses and individuals who need occasional outbound calls from a browser to supported landlines, mobile numbers, offices, banks, airlines, clinics, government offices, support lines, business contacts or family numbers.
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing $5 prepaid credit purchase Pay-as-you-go prepaid USD wallet credit. Users can check destination support and calling cost estimates before dialing. The first minute is free to test. Purchased wallet credit does not expire. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.calltrackingmetrics.com		Company Information Instant Web Call Founded: 2026 United Kingdom instantwebcall.com
Alternatives Phonexa		Alternatives Talk Home Now Tel
CloudTalk		800.com
CallFinder		RobinPhone
Call Center Studio		HelloAirDial
Call Journey View All		Zadarma View All
Categories Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Softphone Supported Telephony Supported
Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Show More Features Telephony Features Auto-Dialer Not Supported Call Center Management Not Supported Call Monitoring Not Supported Contact Management Not Supported Inbound Reporting Not Supported IVR / Voice Recognition Not Supported Outbound Reporting Not Supported Predictive Dialer Not Supported Telemarketing Management Not Supported Voice & Data Integration Not Supported VoIP Supported
Integrations Acquisio Supported AgencyAnalytics Supported DenGro Supported Easyflow Supported Facebook Supported Gong Supported Google Analytics Supported Kissmetrics Supported Mailchimp Supported MeisterTask Supported Mixpanel Supported SendGrid Supported Slack Supported Stackreaction Supported Stripe Supported VWO Testing Supported WordPress Supported Zapier Supported Zoho CRM Supported Show More Integrations View All 48 Integrations		Integrations Acquisio Not Supported AgencyAnalytics Not Supported DenGro Not Supported Easyflow Not Supported Facebook Not Supported Gong Not Supported Google Analytics Not Supported Kissmetrics Not Supported Mailchimp Not Supported MeisterTask Not Supported Mixpanel Not Supported SendGrid Not Supported Slack Not Supported Stackreaction Not Supported Stripe Not Supported VWO Testing Not Supported WordPress Not Supported Zapier Not Supported Zoho CRM Not Supported Show More Integrations
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