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About

Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Our award-winning technology runs over 2,000 behavior tests on each and every visit coming to your website, detecting the threat level and source. If it's detected as invalid - we block it.

About

Hitprobe is a defensive web analytics platform with built-in click fraud protection, giving marketers full visibility and control over their traffic quality. It captures every visit in detail and uses fingerprinting, IP analysis, and behavioral signals to automatically detect and block bots, VPNs, bad IPs, and repeat clickers, helping eliminate wasted ad spend. Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

PPC advertisers and business owners

Audience

Companies that want to stop PPC click fraud or track organic traffic to their site.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$149.00/month/user
7-Day Free Trial
Core - Starting from $149/month
Advanced - Starting from $249/month
Free Version
Free Trial

Pricing

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version
Free Trial

Reviews/Ratings

Overall 4.9 / 5
ease 4.8 / 5
features 4.7 / 5
design 4.8 / 5
support 4.8 / 5

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • ClickCease has invested well on preventing frauds, where there is a quick way of identifying anything that is not normal. Again, ClickCease increases the safety of the business operations.
  • It was very easy to use, the interface was simple and the setup was also straight forward. I think it's a good application for beginners.
  • -It is easy to use and navigate, and the dashboard is well organized. -It is excellent to view reports and the best solution to save money on your PPC advertisements. -It is effortless to set up and get running and squeezing a little more performance from your account.
  • ClickCease ensures immediate identification of any malware, and high prevention. Again, ClickCease increases the authentication of any system user. And finally, ClickCease has a swift and intuitive design.
  • There isn't really enough of these bussiness solutions available unless you are willing to pay exorbitant prices. Good customer reviews, more than sufficient customer support.

Cons

  • ClickCease is a perfect strict application, which immediately captures anything that want to limit the success of a firm it terms of threats.
  • It was a bit heavy for my laptop and I wish I was able to track more keywords especially for the price.
  • -Sometimes, the analysis shown is a little wrong. -You can only track two keywords, which is very less. -They should provide more insights into the block customers.
  • ClickCease is a weighty application, which means, it requires a high loading capability, unlike other software.
  • It's not the easiest at first, but provided that you know English and some basics of marketing etc you should be fine.

Pros & Cons from Real Users

Pros

  • The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.
  • We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

Cons

  • It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.
  • The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

CHEQ
Founded: 2016
Israel
essentials.cheq.ai/

Company Information

Hitprobe
Founded: 2023
United Kingdom
hitprobe.com

Alternatives

CHEQ

CHEQ

CHEQ AI Technologies

Alternatives

SILA

SILA

Gustafsson Cyber Group Ltd
ADWARY

ADWARY

Modular Minds

Categories

Categories

Click Fraud Features

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Click Fraud Features

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Bing
Instagram
Microsoft Advertising
WordPress

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Bing
Instagram
Microsoft Advertising
WordPress
Claim CHEQ Essentials and update features and information
Claim CHEQ Essentials and update features and information
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Claim Hitprobe and update features and information