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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Oktopost was founded in 2013 to help B2B companies establish the true impact of social media on their business by tracking actionable metrics. Since then, our offices have been buzzing with talented innovators who are driven to create a meaningful social media experience for B2B.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Audience

Organizations of all types

Audience

B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version Supported
Free Trial Supported

Pricing

POA
Pricing depends on number of users and functional requirements
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • Intuitive user interface is easy to get set up and running with a small learning curve. Reliable and secure. Good pricing provides good value. Supported by an excellent development and customer service team for any questions that may arise. Saves time and money by maximizing social media outreach more efficiently.

Cons

  • Nothing to dislike about this app - great functionality and reliability so far. Highly recommended.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Oktopost
Founded: 2011
Israel
www.oktopost.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

Categories

Categories

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Supported
Multi-Channel Data Collection Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Supported

Employee Advocacy Features

Content Controls / Compliance Supported
Content Library Creation Supported
Mobile Access Supported
Post Scheduling Supported
Push / Email Notifications Supported
Reporting / Analytics Supported
Social Sharing Gamification Supported
Tiered User Permissions Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Not Supported
Customer Engagement Supported
Dashboard Supported
Impact Scoring Not Supported
Influencer Tracking Supported
Reputation Management Supported
Sentiment Analysis Supported
Trend Tracking Supported

Social Selling Features

Automated Publishing Supported
Compliance Management Supported
Content Discovery Supported
Content Management Supported
Employee Advocacy Supported
Gamification Supported
Lead Engagement Supported
Performance Metrics Supported
Pre-Approved Content Library Supported
Single Sign On Supported
Social Media Monitoring Supported

Integrations

Axis LMS Supported
Facebook Supported
Feedly Supported
LinkedIn Supported
Shift Supported
Stackreaction Supported
WordPress Supported
X (Twitter) Supported
Zapier Supported
AccessOwl Supported
Adobe Marketo Engage Not Supported
Beam AI Supported
Bitly Not Supported
Databox Supported
Design Huddle Supported
Evernote Supported
Microsoft Teams Not Supported
ReviewPush Supported
RiteTag Supported
Veeqo Supported

Integrations

Axis LMS Supported
Facebook Supported
Feedly Supported
LinkedIn Supported
Shift Supported
Stackreaction Supported
WordPress Supported
X (Twitter) Supported
Zapier Supported
AccessOwl Not Supported
Adobe Marketo Engage Supported
Beam AI Not Supported
Bitly Supported
Databox Not Supported
Design Huddle Not Supported
Evernote Not Supported
Microsoft Teams Supported
ReviewPush Not Supported
RiteTag Not Supported
Veeqo Not Supported
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim Oktopost and update features and information
Claim Oktopost and update features and information