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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Easily keep your social media profiles engaging with our professional-looking graphics you can design in seconds. Easily create trending hashtags to keep up with the current trends. All generated by scanning your images! We've partnered with all the major social media networks so you can schedule your posts any time you want. Plan your marketing campaigns efficiently in no time! Produce a creative in seconds. Select from thousands of stunning pictures and templates. For ecommerce, simply connect your store and import your products. Create hashtags specific to your campaign to optimise traction. Choose from our list of inspiring captions specific to your product or service. Send out your posts simultaneously to all your favorite social platforms. You can also schedule them and we will analyse the performance and suggest optimum times!

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations of all types

Audience

Marketing platform that helps anyone run and analyse their campaigns from one place

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version Supported
Free Trial Supported

Pricing

$19 per month
$15 per month if paid annually
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • When the app works it is a great back up. The interface is simple. The design is plain. Easy to use but it seldom works.

Cons

  • Customer service is useless. They never resolve issues. I had a plan from App Sumo. After using the App for 18 months. My account was closed. I bought a lifetime plan, stuck with them through their beta testing and then they cancel me. Customer service responds to me every third day asking me what problem i am having. All the positive reviews you see on the web are fake. I am also sure that the huge companies they advertise using them is fake. No company would big money to spend on advertising would use this app. If you like to get frustrated buy it.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Ocoya
Italy
www.ocoya.net

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

Postly

Postly

Postly Technologies, Inc.

Categories

Categories

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Integrations

Axis LMS Supported
Facebook Supported
Instagram Supported
LinkedIn Supported
X (Twitter) Supported
AccessOwl Supported
Authy Supported
Beam AI Supported
Cronycle Supported
Embedery Supported
HeyOrca Supported
Hootsuite Not Supported
LeadMaster Supported
Maintenance Care Supported
Mapflyover Supported
MeisterTask Supported
Raklet Supported
Rippling Supported
RiteTag Supported
Slack Supported

Integrations

Axis LMS Supported
Facebook Supported
Instagram Supported
LinkedIn Supported
X (Twitter) Supported
AccessOwl Not Supported
Authy Not Supported
Beam AI Not Supported
Cronycle Not Supported
Embedery Not Supported
HeyOrca Not Supported
Hootsuite Supported
LeadMaster Not Supported
Maintenance Care Not Supported
Mapflyover Not Supported
MeisterTask Not Supported
Raklet Not Supported
Rippling Not Supported
RiteTag Not Supported
Slack Not Supported
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim Ocoya and update features and information
Claim Ocoya and update features and information