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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

The Future is AI-powered marketing. The Metigy marketing platform is not just another tool, it delivers AI recommendations to help you create high-quality content, deliver a personalized ad strategy, and improve results for your business. Metigy users have seen an improvement in conversions by 2-3x quarter on quarter. Metigy was built by people just like you and we believe Marketing doesn't have to be a drag. We help you save time by automating repetitive tasks, allowing you to focus on actions that make a real difference to your business. We look beyond the obvious and gather in-depth data to power our insights engine. Forget traditional vanity metrics and understand the true value of conversion and performance. Move beyond dashboards and embrace the power of dynamic, AI-driven insights. See results with a feed of strategic ideas and opportunities, customized just for your business.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations of all types

Audience

SME's, content creators, influencers, teams, and agencies interested in a marketing solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version
Free Trial

Pricing

$0.00
- Free Forever: free, single-user, 3 social profiles

- Professional: $25/month, single user, 3 social profiles

- Team: $149/month, up to 10 user accounts, 10 social profiles

- Agency: $500/month, up to 20 user accounts, manage 10 client brands

- Enterprise: Custom
Free Version
Free Trial

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.7 / 5
features 4.7 / 5
design 5.0 / 5
support 4.3 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • Metigy is an application that has been of excellent use to us since it provides us with complete management in terms of social networks; its algorithm is avant-garde and works with artificial intelligence that analyses our media competition, the opportunities we have in the market and trend monitoring with strategic results to apply them.
  • Apart from the fact that this application provides us with a complete management of social networks, such as creating content publishing schedules, we find innovative the fact that it works with an artificial intelligence algorithm that analyzes our skills, our opportunities and monitoring trends to increase our opportunities in the media market.
  • Metigy is a tool that detracts from the constant use of reports and metrics full of data that recently served as a basis for creating communication strategies for our companies; now proposing ideas and automated solutions through an avant-garde proposal of artificial intelligence that manages our social networks and others.

Cons

  • It leaves much to be desired that although the application has artificial intelligence that is responsible for the analysis and reasoning of data, it does not offer a supervision in the interactions and activity of users with our social networks which makes us migrate to other applications. At the same time, it would be much more useful if it had a network management assistant.
  • Although it automates at least 70% of the network management and optimization functions, the program does not offer monitoring tools for the company's social networks. In addition, it does not have a personal artificial assistant for the one who manages the network management functions.
  • Although this application acts in a semi-independent way to take strategic actions within digital marketing, it does not have a constant monitoring of networks and portals it manages. In addition, that this suitable to face any type of communicational strategies, it is not predetermined to certain topics, such as health for example.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Metigy
Founded: 2015
Australia
metigy.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

PublBox

PublBox

PublBox, Inc.

Categories

Categories

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Video Advertising Features

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Integrations

Facebook
Instagram
LinkedIn
X (Twitter)
Calcapp
CodeKeep
ContentCal
Curata
Embedery
Fliplingo
Google Ads
Mediatoolkit
Pinterest
Scoop.it
Sinqro
Stackreaction
Taggbox
VisitorTrack
Workers by Delos
Xplenty

Integrations

Facebook
Instagram
LinkedIn
X (Twitter)
Calcapp
CodeKeep
ContentCal
Curata
Embedery
Fliplingo
Google Ads
Mediatoolkit
Pinterest
Scoop.it
Sinqro
Stackreaction
Taggbox
VisitorTrack
Workers by Delos
Xplenty
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim Metigy and update features and information
Claim Metigy and update features and information