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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

The Future is AI-powered marketing. The Metigy marketing platform is not just another tool, it delivers AI recommendations to help you create high-quality content, deliver a personalized ad strategy, and improve results for your business. Metigy users have seen an improvement in conversions by 2-3x quarter on quarter. Metigy was built by people just like you and we believe Marketing doesn't have to be a drag. We help you save time by automating repetitive tasks, allowing you to focus on actions that make a real difference to your business. We look beyond the obvious and gather in-depth data to power our insights engine. Forget traditional vanity metrics and understand the true value of conversion and performance. Move beyond dashboards and embrace the power of dynamic, AI-driven insights. See results with a feed of strategic ideas and opportunities, customized just for your business.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Organizations of all types

Audience

SME's, content creators, influencers, teams, and agencies interested in a marketing solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version Supported
Free Trial Supported

Pricing

$0.00
- Free Forever: free, single-user, 3 social profiles

- Professional: $25/month, single user, 3 social profiles

- Team: $149/month, up to 10 user accounts, 10 social profiles

- Agency: $500/month, up to 20 user accounts, manage 10 client brands

- Enterprise: Custom
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.7 / 5
features 4.7 / 5
design 5.0 / 5
support 4.3 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • Metigy is an application that has been of excellent use to us since it provides us with complete management in terms of social networks; its algorithm is avant-garde and works with artificial intelligence that analyses our media competition, the opportunities we have in the market and trend monitoring with strategic results to apply them.
  • Apart from the fact that this application provides us with a complete management of social networks, such as creating content publishing schedules, we find innovative the fact that it works with an artificial intelligence algorithm that analyzes our skills, our opportunities and monitoring trends to increase our opportunities in the media market.
  • Metigy is a tool that detracts from the constant use of reports and metrics full of data that recently served as a basis for creating communication strategies for our companies; now proposing ideas and automated solutions through an avant-garde proposal of artificial intelligence that manages our social networks and others.

Cons

  • It leaves much to be desired that although the application has artificial intelligence that is responsible for the analysis and reasoning of data, it does not offer a supervision in the interactions and activity of users with our social networks which makes us migrate to other applications. At the same time, it would be much more useful if it had a network management assistant.
  • Although it automates at least 70% of the network management and optimization functions, the program does not offer monitoring tools for the company's social networks. In addition, it does not have a personal artificial assistant for the one who manages the network management functions.
  • Although this application acts in a semi-independent way to take strategic actions within digital marketing, it does not have a constant monitoring of networks and portals it manages. In addition, that this suitable to face any type of communicational strategies, it is not predetermined to certain topics, such as health for example.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Metigy
Founded: 2015
Australia
metigy.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

PublBox

PublBox

PublBox, Inc.
Brandabl

Brandabl

Small Dog Creative

Categories

Categories

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Supported
Categorization / Grouping Not Supported
Conversion Tracking Supported
Distribution Management Not Supported
Editorial Calendar Supported
Multi-Channel Publishing Supported
Publish Scheduling Supported
SEO Management Not Supported
Social Media Management Supported
Video Management Supported

Video Advertising Features

Ad Optimization Supported
Collaboration Tools Supported
Creative Asset Management Supported
Demand-Side Platform (DSP) Not Supported
Design Ads Supported
Display Advertising Supported
In-App Video Not Supported
Media Buying Supported
Reporting / Analytics Supported
Social Advertising Supported
Supply-Side Platform (SSP) Not Supported
Video Monetization Not Supported

Integrations

Facebook Supported
Instagram Supported
LinkedIn Supported
X (Twitter) Supported
APIANT Supported
BrowSEO Supported
Calcapp Supported
Desktop.com Supported
Embedery Supported
Feedly Supported
Incises Supported
Mailchimp Supported
MarketChorus Supported
Ocoya Supported
Process Street Supported
Rambox Supported
RevCent Supported
Stackreaction Supported
VisitorTrack Supported
WriterAccess Supported

Integrations

Facebook Supported
Instagram Supported
LinkedIn Supported
X (Twitter) Supported
APIANT Not Supported
BrowSEO Not Supported
Calcapp Not Supported
Desktop.com Not Supported
Embedery Not Supported
Feedly Not Supported
Incises Not Supported
Mailchimp Not Supported
MarketChorus Not Supported
Ocoya Not Supported
Process Street Not Supported
Rambox Not Supported
RevCent Not Supported
Stackreaction Not Supported
VisitorTrack Not Supported
WriterAccess Not Supported
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim Metigy and update features and information
Claim Metigy and update features and information