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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Loomly is the Brand Success Platform that empowers marketing teams to manage, nurture and amplify brand success on social media. As an all-in-one collaborative solution, Loomly allows you to manage your brand assets with Library, fuel your storytelling with Post Ideas, polish your content with Post Optimization Tips, control your brand messaging with Post Mockups & Approval Workflows, reach your audience with Native Scheduling, Post Targeting, Post Sponsoring & Ads Manager, engage with your community through Interactions and measure your performance with Advanced Analytics. Loomly is available via a monthly or yearly subscription and you can try it for free for 15 days (unlimited features, no credit card required, no obligations).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations of all types

Audience

Brands, Agencies, Freelancers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version
Free Trial

Pricing

$32.00/month
- Base (2 user + up to 10 social accounts): $42/month (or $32/month when paid annually)
- Standard (up to 6 users + up to 20 social accounts): $85/month (or $64/month when paid annually)
- Advanced (up to 14 users + up to 35 social accounts): $175/month (or $131/month when paid annually)
- Premium (up to 30 users + up to 50 social accounts): $369/month (or $277/month when paid annually)
- Enterprise (31+ users + up to 51+ social accounts): contact us!
Free Version
Free Trial

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 4.5 / 5
ease 4.2 / 5
features 5.0 / 5
design 4.2 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • Love all there is to love about this amazing product. Not only can I schedule all of my social media posts but I can also gather inspiration by this site.
  • Loomly is a reliable platform for scheduling a month's worth of content for 15+ clients. With past scheduling platforms, they would disconnect from the accounts all the time. I've been using Loomly for about 6 months now, and it hasn't disconnected from any of the accounts even once!
  • Loomly can manage every popular social media accounts currently available in the market. Its Giphy integration allows me to directly insert gifs using a button. You can also schedule sponsored posts. Respond and react to comments directly from the dashboard.
  • Loomly is a content management helps in managing social media and ads content from one platform. It guides us step by step in creating subject and labels. Its add manager feature automatically generates post and ad previews. Unique features and easy to use and navigate. Provides15 days free trial package. Loyal and reliable software.

Cons

  • Nothing, it is all good. With the actual platform along with the support, we love this product.
  • To schedule a post, there are a lot of different options to click through. I do wish it could be more simple. For example, you have to click on which platforms to post on EVERY time you schedule a post, rather than it just automatically remembering the platforms. Also if you crop a photo, the original un-cropped version will still be in the "unused" photos folder, which can be confusing.
  • Analytics takes a slightly longer time to update new data.
  • Loomly team constantly add unique features and allow us to stay updated. No cons to write till now.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Loomly
Founded: 2016
United States
www.loomly.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

Postly

Postly

Postly Technologies, Inc.

Categories

Categories

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Integrations

Axis LMS
Facebook
Instagram
LinkedIn
Slack
Stackreaction
Wufoo
X (Twitter)
Zapier
BrowSEO
Curata
Feedly
Klipfolio
Mailchimp
Microsoft Teams
Odella
Pinterest
Stackla
Trello
WordPress

Integrations

Axis LMS
Facebook
Instagram
LinkedIn
Slack
Stackreaction
Wufoo
X (Twitter)
Zapier
BrowSEO
Curata
Feedly
Klipfolio
Mailchimp
Microsoft Teams
Odella
Pinterest
Stackla
Trello
WordPress
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim Loomly and update features and information
Claim Loomly and update features and information