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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Crush your social goals faster with Later Social™. Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business. There’s more to social marketing than likes and comments. You’ll know exactly which posts are driving traffic, and where your followers are converting. Later helps you understand what works for your business, and gives you unique suggestions to optimize your social strategy. It’s data you can’t do without. Later helps you find on-brand content, add your own personal touch, and share to your Instagram, Facebook, Twitter and Pinterest social channels in just a few clicks. Auto Publish is now available for Instagram carousel posts on Starter plans or higher – so you can post even more content in less time! Just schedule it & get on with your day.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations of all types

Audience

Companies looking for a powerful all-in-one social media marketing platform

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version Supported
Free Trial Supported

Pricing

$19 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 4.0 / 5
ease 3.7 / 5
features 4.0 / 5
design 4.3 / 5
support 4.3 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • The price is just right. It's not too low where the product is cheap and it's not too high where you can't afford it. I love how I can publish posts and schedule them on my phone. I am able to organize the photos so they look consistent and with my theme. There are also tons of blog posts on the Later site that are easy and fun to follow.
  • I like the program because it has been instrumental in managing social networks, specifically Instagram. The support is incredible and gives a straightforward solution to quality information for advertising purposes. It is extraordinary to highlight the followings of prospects on Instagram.
  • Didn't like this software as it was difficult to use compared to most social media programs out there.

Cons

  • The only con that I have noticed is that when you upload a high-res photo to Later, they compress the image. So when you auto-publish to Instagram its not as crisp as if you posted directly via the Instagram app.
  • Later has no issues; I must say it does everything flawlessly.
  • Hard to set up. Works but there's a learning curve.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Later
Founded: 2014
Canada
later.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

Postly

Postly

Postly Technologies, Inc.

Categories

Categories

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Marketing Features

Analytics Not Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Not Supported
Post Scheduling Supported

Integrations

Desktop.com Supported
Facebook Supported
Instagram Supported
Rambox Supported
RiteKit Supported
RiteTag Supported
Shift Supported
X (Twitter) Supported
Authy Supported
FLG Supported
Feedspot Supported
Google Drive Supported
HeyOrca Supported
Infodesk Supported
Maintenance Care Supported
O-mega Supported
Ocoya Supported
Rippling Supported
Scoop.it Supported
Teamstack Supported

Integrations

Desktop.com Supported
Facebook Supported
Instagram Supported
Rambox Supported
RiteKit Supported
RiteTag Supported
Shift Supported
X (Twitter) Supported
Authy Not Supported
FLG Not Supported
Feedspot Not Supported
Google Drive Not Supported
HeyOrca Not Supported
Infodesk Not Supported
Maintenance Care Not Supported
O-mega Not Supported
Ocoya Not Supported
Rippling Not Supported
Scoop.it Not Supported
Teamstack Not Supported
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim Later Social and update features and information
Claim Later Social and update features and information