Influence

Influence

Influence.so
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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Influence is a web-based social media management platform for planning campaigns, drafting and adapting posts, managing media, scheduling content, and reviewing delivery results. Brand Guidelines store voice and business context, while Influence IQ can propose editable posts, campaigns, dates, and images for user approval. The calendar, previews, activity history, and Insights help users coordinate publishing across social, community, blog, and email channels. Influence also provides an MCP connection that lets compatible AI assistants prepare drafts and schedules while keeping publishing actions subject to review and approval. It is designed for creators, small businesses, agencies, developers, nonprofits, startups, higher education teams, and UGC campaigns.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations of all types

Audience

Creators, small businesses, agencies, developers, nonprofits, startups, higher education teams, and organizations managing social media or UGC campaigns.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version Supported
Free Trial Supported

Pricing

$19/month
Starter is US$19 per month when billed monthly and includes 100 published posts and 1,500 Influence IQ credits per month. Growth is US$39 per month with 350 posts and 3,750 credits. Pro is US$69 per month with unlimited posts and 7,500 credits. Paid plans include unlimited connected accounts for one business. A seven-day trial requires a payment card and converts to the selected paid plan unless canceled before the trial ends. Taxes may apply.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

Influence.so
Founded: 2026
Hong Kong
influence.so/

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

Postly

Postly

Postly Technologies, Inc.

Categories

Categories

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Integrations

Facebook Supported
Ghost Supported
Instagram Supported
LinkedIn Supported
Slack Supported
WordPress Supported
X (Twitter) Supported
Automate.io Supported
Azendoo Supported
Claude Not Supported
Cursor Not Supported
Hashnode Not Supported
Hornbill Supported
Infodesk Supported
Latenode Supported
O-mega Supported
OpenClaw Not Supported
RiteTag Supported
Typeform Supported
UpContent Supported

Integrations

Facebook Supported
Ghost Supported
Instagram Supported
LinkedIn Supported
Slack Supported
WordPress Supported
X (Twitter) Supported
Automate.io Not Supported
Azendoo Not Supported
Claude Supported
Cursor Supported
Hashnode Supported
Hornbill Not Supported
Infodesk Not Supported
Latenode Not Supported
O-mega Not Supported
OpenClaw Supported
RiteTag Not Supported
Typeform Not Supported
UpContent Not Supported
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