BrokerPro vs. Hey Bubba! Comparison Chart

Tai Software is a fully integrated Transportation Management System (TMS) built to meet the real needs of freight brokers. It efficiently manages Full Truckload (FTL), Less Than Truckload (LTL), and more, helping optimize operations, enhance carrier selection, win more business, and improve profitability. Tai connects with leading LTL carriers, load boards, tracking tools, and other platforms to centralize workflows and eliminate inefficiencies. Brokers and 3PLs rely on Tai to quote smarter, book faster, automate repetitive tasks, and gain real-time visibility into every shipment. All from one single screen. By embedding AI and machine learning into daily operations, Tai TMS helps teams focus on strategic growth, improve service, and adapt quickly in a shifting market. Empowering brokerages to do more with less, Tai turns complexity into clarity, so brokers can scale efficiently without sacrificing control.

DAT Freight & Analytics operates DAT One, North America’s largest truckload freight marketplace; DAT iQ, the industry’s leading freight data analytics service; and Trucker Tools, the leader in load visibility. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by nearly 700,000 daily load posts and a database exceeding $1 trillion in freight market transactions. Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Ore., DAT continues to set the standard for innovation in the trucking and logistics industry.

Banyan Technology, the leader in over-the-road (OTR) shipping software, provides advanced freight management solutions through its LIVE Connect® platform. Designed for Shippers, 3PLs and supply chain partners, LIVE Connect streamlines Truckload (TL), Less-Than-Truckload (LTL), Final Mile and Parcel shipping with real-time rating, execution and visibility. The platform automates multi-mode freight management, reducing manual tasks with AI-driven predictive pricing, automated freight auditing and real-time business intelligence. Seamless TMS and API integrations enhance connectivity, ensuring accurate data, optimized carrier selection and greater cost savings. Founded in 2001 and headquartered in Cleveland, Ohio, Banyan drives innovation through client collaboration, continuously improving LIVE Connect to meet evolving industry needs. With 3x more carrier connections than any other provider, Banyan helps businesses ship smarter and reduce costs with confidence.

DrayMaster is the go-to tool for drayage carrier rate management, quicker quoting and improved collaboration, providing a simple web interface for looking up rates or integrating into an existing TMS. It is the only rate management solution that captures complete drayage rates beyond line haul and fuel surcharge with a full view to all accessorials, and the only neutral tariff management system and digital delivery platform designed specifically for the drayage industry. DrayMaster can also connect 3PLs, freight forwarders, and brokers with drayage providers utilizing great features including streamlined rate management and quoting, professional quotes that include all accessorials, simplified administration of complex rates, real-time access to current rate information, and a simple bid tool for quick RFP quoting. With DrayMaster, spend less time on challenging intermodal rates and more time growing your business.

Macaw AMS is for selling Insurance. Brokers, MGAs, MGUs, Program Managers and Lloyds Coverholders can use Macaw AMS to automate their operating model. Macaw AMS is built with a customer-centric model. It supports CRM, Sales, Underwriting, Rating, Policy Servicing, Claims Intimation and Billing. Self-service portals are available for Customers, Producers and Carriers. The reporting, analytics and visualization capabilities are best-in-class. Macaw AMS comes with in-built Document Management and Task Management facilities. It has several ready adaptors to provide integrated & in-flow facilities for eSignature, Payment, OFAC check, Mass Emailing and Computer Telephony, using 3rd Party Services. Macaw AMS is hosted in cloud and tested for cyber security. Technology-wise, the screens are responsive and can be used from web / mobile / tablet. The database is relational and the core components are written in Java. At the peak, Macaw AMS can process 500-1000 Policies within one day.

Logility is a market-leading provider of AI-first supply chain management solutions engineered to help organizations build sustainable digital supply chains that improve people’s lives and the world we live in. The company’s approach is designed to reimagine supply chain planning by shifting away from traditional “what happened” processes to an AI-driven strategy that combines the power of humans and machines to predict and be ready for what’s coming. Logility’s fully integrated, end-to-end platform helps clients know faster, turn uncertainty into opportunity, and transform the supply chain from a cost center to an engine for growth.

Streamline everything from proof of delivery and real-time driver tracking, through to route optimisation and customer updates. Save time, reduce operating costs, and boost productivity with Detrack. At a glance - Create, manage and dispatch jobs - Plan and optimise routes - Track drivers in real-time - Get live job updates - Capture proof of delivery - Create automated, branded customer comms - SMS, WhatsApp and email - Create digital vehicle inspections - Get actionable data insights - Configure workflows, fields and naming conventions - Secure data store - up to 5 years - Rate cards for 3PLs A subscription includes: - Manager dashboard and mobile app - where managers and dispatchers are in full control. Access all tools and stay up-to-date in real-time - Driver mobile app - an easy-to-use interface for drivers to complete vehicle checks, receive and complete jobs & capture proof of delivery - Scanner app - sort and manage parcels with ease

Fishbowl is the #1 selling manufacturing and warehouse management software for QuickBooks. Designed for small and medium-sized businesses, including manufacturers, distributors, and service providers, Fishbowl gives businesses the flexibility to stay within the QuickBooks platform for accounting while seamlessly integrating advanced inventory features with it. It also offers multi-location tracking, work orders, bills of materials, barcoding, shipping, auto reorder points, and integrations with EDI, shopping carts, merchant services, and other business solutions. If you are looking for an affordable inventory management solution that can help your business take advantage of the latest technology to streamline operations and save time and money, Fishbowl is a great option.

Ecommerce is complex. Shipping doesn't have to be. Shippo connects you with the best rates at the most carriers using a solution integrated with your business and experienced support at every stage so you can grow into the future. Manage shipping for all of your sales channels and get access to exclusive discounts from USPS, UPS, FedEx, DHL + 80 more, automated workflows, detailed tracking and notifications, seamless returns, international customs declarations, and more.

Digit is an inventory and manufacturing software designed to help companies track operations in real time. The cloud-based solution offers features for purchasing, receiving, inventory management, production, sales, and fulfillment. Digit aims to integrate siloed systems via a singular operating system to help organizations plan, execute, measure, optimize, and connect. The software provides capabilities like creating purchase orders, serialized inventory tracking, quality control, bill of materials and routing, sales order management, guided picking and packing, and integrations with QuickBooks and barcode scanners.