BrandBuddy

BrandBuddy

Heera Software
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About

BrandBuddy by Heera Software is a dedicated in-store promoter management platform built for brands that rely on strong in-store retail execution. The platform helps companies manage in-store promoters more efficiently, enhance store-level visibility, & maintain smoother execution across retail outlets. This in-store retail execution platform combines attendance tracking, task management, order capture, performance monitoring & more advanced features in 1 unified platform. The Heera in-store promoter app also serves as a complete operational engine, ensuring secure, reliable, & efficient execution of campaigns at the point of sale. It connects planning & field activity through geo-verified attendance, store-specific task execution, order punching, & combines attendance tracking, task management, order capture, performance monitoring, & more advanced features that serve as a complete operational engine, ensuring detailed promoter-level reporting through an intuitive mobile interface.

About

Retail Merchandising Mobile App supports brand and retail field teams coordinating in-store campaigns. Managers configure campaigns, store lists, point-of-sale materials (POSM), execution guidance, and audit rules through a portal; assigned tasks then appear in the mobile app. Field users follow store-level workflows, capture and submit images as proof of placement, and log exceptions such as a closed or renovating store. Submitted work can pass through L1, L2, and L3 reviews, with mismatch tracking and compliance scoring. Dashboards report campaign coverage, execution status, outlet-level performance, and visibility measures. The system also supports offline field work and configurable campaign and audit workflows. It is aimed at FMCG and CPG brands, beverage, consumer electronics, personal care and automotive businesses, and retail chains managing merchandising across stores.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Brands

Audience

FMCG and CPG brands, beverage companies, consumer electronics brands, personal care brands, retail chains, automotive and accessories brands, food and snacks brands, merchandising teams, promoters and programme managers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Heera Software
Founded: 1999
India
heerasoftware.com

Company Information

1Channel
Founded: 2014
India
www.1channel.co/retail-merchandising-mobile-app

Alternatives

Alternatives

Categories

Retail Execution Supported

Categories

Retail Execution Supported

Integrations

No info available.

Integrations

No info available.
Claim BrandBuddy and update features and information
Claim BrandBuddy and update features and information
Claim Retail Merchandising Mobile App and update features and information
Claim Retail Merchandising Mobile App and update features and information