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About

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

About

Cascade is a digital advertising optimization platform for lean in-house teams that want agency-level performance without agency-level overhead. Connect ad accounts and web analytics, then ask questions in plain English. Cascade’s AI explains what’s driving results, flags issues, and converts insights into actionable recommendations. Built for analysis to action, it suggests budget reallocations, experiments, targeting changes, and creative next steps, and helps you execute quickly. Cascade supports Google, Meta, TikTok, Apple Search Ads, and Amazon Ads plus web analytics, giving one cross-channel view with clear tradeoffs and a history of what changed and why. Each decision and outcome feeds a data-learning-execution loop that improves future recommendations. Ideal for D2C and growth teams scaling paid acquisition, Cascade helps speed up weekly optimization, campaign launches, and budget planning while reducing specialist time and operational costs.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands and marketing agencies using Meta, Google, TikTok and Snapchat Ads for advertising as well as the brands actively growing their Facebook and Instagram communities via boosted posts.

Audience

Lean growth teams and agencies running multi-channel performance ads (Google, Meta, TikTok, ASA, Amazon) who want faster analysis-to-action optimization without heavy manual work.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial

Pricing

$70/month
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Easy to use and set up custom reports for ad accounts and other details that's important to constantly monitor.

Cons

  • Took a little learning on the best way to set it up but it works great now.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Bïrch
Founded: 2016
United States
bir.ch/

Company Information

Cascade
Founded: 2025
Japan
cascaded.ai/en

Alternatives

Alternatives

Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence
ADXL AI

ADXL AI

ADXL
CASCAD-e

CASCAD-e

CASCAD-e Systems

Categories

Categories

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Integrations

Facebook Ads
Google Ads
Meta Ads
TikTok Ads
Amazon Ads
Apple Search Ads
AppsFlyer
Facebook
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Slack
Snapchat
Snapchat Ads
TikTok
Wicked Reports
X (Twitter)
X Ads (Twitter Ads)

Integrations

Facebook Ads
Google Ads
Meta Ads
TikTok Ads
Amazon Ads
Apple Search Ads
AppsFlyer
Facebook
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Slack
Snapchat
Snapchat Ads
TikTok
Wicked Reports
X (Twitter)
X Ads (Twitter Ads)
Claim Bïrch and update features and information
Claim Bïrch and update features and information
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Claim Cascade and update features and information