Benchmark Email

Benchmark Email

Benchmark
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About

We know time is your most precious resource. You shouldn't have to waste it fussing with complicated email platforms. Benchmark Email makes the tools you need simple, so you can get back to building relationships, accelerating your business and raising the bar. More efficiently leverage your most valuable marketing assets: your growing audience. Try out Benchmark for free to discover how simple effective email marketing can be. Benchmark has a suite of tools designed to keep up with your drive, including contact management. Take full advantage of Benchmark’s capabilities by upgrading to Pro and see just how much using the right tools can impact your company’s growth. Emails are mobile responsive, easily branded, and ready to delight subscribers in the inbox. Build your subscriber list with forms, pop-ups and landing pages. Easily add contacts to Benchmark Email from your favorite platforms. Connect with more subscribers every month to grow sales.

About

MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms. Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy. Monetize with 0% commission: Sell paid newsletters, digital products, and 1-1 or group bookings through MailerLite—with 0% commissions. Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google or Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. Start your 14-day free trial. Our support team is ready to help!

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies that need a powerful email marketing platform

Audience

MailerLite is ideal for writers, freelancers, public administrations, small and midsize businesses, nonprofits, and large enterprises. Anyone who needs affordable email marketing service can take advantage of MailerLite.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$9.95 per month
Free Version
Free Trial

Pricing

$12.00/month
Simple, stable pricing: With plans starting at $12/month, it’s never been more affordable to build a loyal community.
Free Version
Free Trial

Reviews/Ratings

Overall 3.0 / 5
ease 5.0 / 5
features 3.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.6 / 5
design 4.7 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • Benchmark Email is the smartest way to do email marketing. I like that it is easy to use and it contains beautiful templates to create stunning emails for our clients. It lets me customize every aspect of the email for it to look the way we want it to and it has smart technology to always make sure that our emails will have a high open rate and keep our clients interested in the content we put out. This software has multiple tools that enhance our marketing workflow and it automates our process with features that can be configured to immediately communicate with our clients once they sign up to our newsletter. This keeps our customers engaged and it ensures that our next newsletters will actually be delivered to the email address provided. Benchmark offers a complete automated marketing cycle that helps improve our relationship with customers as we can better control the content that we create and the timeline this content is sent, increasing our leads and upgrading our customer experience. I also like the vast variety of color palettes that it offers for our emails and how we can customize our own palette to make it look more special, and its technology, along with the built-in photo editor, allows us to study our campaigns and know which mock-ups will gain more attention according to their testing that most of the time tends to be very accurate and it adjusts to our past projects and past data to help us improve our marketing strategies in the future. Besides, Benchmark has many good tools for our small business and it has a high contact limit that adjusted to our needs when we first signed up, providing a great and affordable plan that offers most important features that lets me study and analyze our customers’ behavior in regards to our campaigns and how they interact with them. I like that I can customize our reports between live engagement, hourly open rates, device variability, and click rates, as it helps me understand more the type of public that we have and how different they are from each other, and what we can do for every type of customer to keep and improve their engagement rates, and to effectively turn a lead into an actual customer of our products.

Cons

  • Benchmark Email currently doesn’t offer the email whitelabeling option for the plan that we use, which means that sometimes our emails get sent to spam folders because it cannot be fully verified that the newsletters/campaigns belong to our business, or sometimes they end up in the promotions folder for Gmail, which is also an issue as we end up with lower open rates when this happens. This sometimes causes issues for us as we don’t know which emails or which campaigns will end up not being successful, which is my main issue with this software as it doesn’t provide a stable service and deliverability that we can fully rely on for our email marketing projects. Additionally, we have had issues regarding the looks of our emails in the mobile version, even though we have edited our content to make it fit for mobile, it will sometimes happen that it won’t save and it causes issues on the final result; we have brought up this issue with the customer support and I truly hope that they are working to fix this and improve their formatting issues on any device. Also, the lack of a mobile app that helps me send our newsletters more efficiently is a big concern for me and I hope that it will become available soon.

Pros & Cons from Real Users

Pros

  • MailerLite has been a very important platform for our company mainly because it has helped us obtain a large number of clients thanks to the advertising we have done in the advertising campaign. One of the first things I like about this platform is the automated system response, this system is capable of automatically responding to any request made by customers, it does not matter if it is a request through our website or if they have sent us an email requesting a requirement, in the same way this automated system to respond any of your requests, in addition, also respond to the requests made by each client within each advertising campaign, this system is capable of detecting when a client has responded to the campaign correctly and we can configure an automated response for when this occurs. Another thing that I liked about this platform is that it has an integrated sales management system, it not only allows you to carry out advertising campaigns, but it also allows you to register each of the potential clients obtained through those campaigns, I can register them within of this database and I can keep track of each client obtained, it allows me to use a CRM system integrated within this same panel, which helps to optimize sales and retain clients immediately every time we run a new advertising campaign . In addition, I also liked the ease with which I can send a campaign simultaneously on my social networks and at the same time send them by email, every time I am going to send an advertising campaign I only have to select the social networks and if I want to send it by email, it will be sent immediately to all registered contacts.
  • The main feature that I like about MailerLite is that it has a fairly complete free trial, it has a good free trial service, which is capable of allowing us to create all kinds of advertising campaigns and send them to customers and a minute of payment of some fee , this free trial lasts approximately 1 month, but it is complete and you can get a lot of use out of it. The free trial has the testing system included, this way you can test all the advertising campaigns before you send them to your clients. Another thing that I like is that it has a mobile application for iOS devices, I have installed this application on my mobile phone and its general operation is quite good, it allows me to create advertising campaigns from my phone thanks to drag and drop systems, too I can monitor the entire advertising campaign is from my mobile phone, this application is really impressive. Finally, it has an excellent automatic response system, so that they are executed depending on the client's interaction.
  • MailerLite It has become our main way to generate advertising campaigns and expand marketing within our company, this is a very well structured platform, it has too many features to automate the workflow and make the audience benefit exponentially, This platform allows us to create advertising campaigns in various ways, and to achieve that campaigns can be diversified in a certain way. During my experience with this email marketing platform, I have liked several features, the most outstanding positive features were the following: - MailerLite It has a diversification when creating advertising campaigns, which is the alternative of creating campaigns through the drag and drop editor, to customize campaigns in just a few minutes, and send them to your recipients. You can also create text messaging campaigns, this campaign is a bit easier to create and can be completed in just a few minutes. And the third way to create advertising campaigns within this platform is through the HTML editor, thanks to this editor you can create much more advanced campaigns, with a much more professional configuration and with a much more complete integration, HTML campaigns are really good and better than drag and drop campaigns. - I love the way in which I can monetize each of the objects that I implement in each advertising campaign, I can add specific objects to each campaign and be able to sell them within it, I love the way in which I can integrate this platform with others trading platforms, We are a company specialized in selling properties and renting them, so linking a trading platform to our campaign service is fully functional and beneficial for all of us, as it helps to receive payments within the campaign without any problem and without using any external program. - I love the way I can send targeted campaigns and generalized campaigns, thanks to this system I can send campaigns for each subscriber, it also allows me to use tagging and personalization functions that deliver relevant content for each specific subscriber. Targeted campaigns within this platform also allow me to schedule a campaign for a specific time zone, this scheduled campaign allows me to automate sending them to recipients. -I love the auto-response mode that the MailerLite system has, within this platform I can configure automated responses that are sent depending on the action taken by the client within the campaign, create advanced marketing workflows within this platform It is quite simple and it helps to automate between the client and the campaign, I can configure the automated sending of emails depending on the client's interaction.
  • What company would not like to have an automation when sending their campaigns? Having an automated response depending on the customer's actions is the best thing about any Marketing service. MailerLite focuses on offering the best expectation for the clients and receivers of each campaign, during the use we have had in our company, we have noticed the following positive characteristics: - MailerLite has the ability to create and manage drip campaigns. With the drip system, campaigns with automated responses can be created, depending on the actions of the client with the campaign that has previously been sent. I love this feature because it allows our customers to receive immediate responses via email, and thus have a good sales procedure. This feature has allowed us to close more deals. - It has an excellent email marketing system, providing me with a wide variety of designs for each campaign that I am going to carry out through email. In addition, MailerLite also has templates to create emails right away, without the need to do it manually. - It has an excellent anti-spam system, so that a large number of our email campaigns reach their recipients without any type of blocking by the recipients. All emails sent from MailerLite reach their recipient. - I love the integration system that it has with our event system, coming to work automatically when each event ends. MailerLite sends automated campaigns to all event participants, in order to attract new potential customers.
  • I really like the fact that this is an entirely computer-operated system which is very user-friendly. I like the design of this mailer (HTML, templates, drag and drop, etc)

Cons

  • MailerLite is an amazing platform to optimize ad campaign management service and also allows to manage all the sales or negotiations with leads, however, one of the main problems within this platform is that it is quite expensive, each of the plans that they offer are quite expensive, therefore, I do not recommend that this platform be used in small companies, since this will cause it to take a long time to obtain benefits or return on investment due to its high costs, I consider that this platform can only be used in medium or large companies, to maximize the profits corresponding to each advertising campaign. The second negative thing that I did not give you about this platform is that it does not have any email bounce system, it is very necessary that this system be implemented in order to know exactly if the client has correctly received the advertising campaign or if the filter of sending mail to bounced in this sent campaign, I consider that this function is very necessary so that we know exactly how many clients have received each campaign correctly. The last negative thing about this platform is regarding a specific feature of the application for mobile phones, currently this application only allows you to view the reports or the performance of each sent campaign in real time, you can also send campaigns that are ready through that platform, however, it is not possible to create new campaigns within it, you cannot design a campaign from scratch within this application, the only way to do it is through the desktop version or the web version.
  • One of the disadvantages that I have noticed within this platform is that it has very few pre-designed templates to incorporate into the advertising campaigns that you carry out, I have bought this platform with several alternatives and I have noticed that it has very few templates for all users. Another of the negative things is that you cannot carry out a joint advertising campaign from the platform, it would be excellent if within this platform you could carry out campaigns with the support of your colleague, or you can carry out a campaign with the help of your work team, this it would further facilitate the campaign and help it to have greater participation and collaboration.
  • Within our experience with this e-mail marketing system, we have had great positive factors which have allowed this experience to be much more complete every day, however it is also important to mention that there have been several negative factors that have limited a little our experience, and cause us to be unable to enjoy some specific features. One of the main negative things that this platform does not accept you were the following: - Within this platform, it is currently only possible to create advertising campaigns for emails and text messages, however it is not possible to create surveys. We have previously enjoyed various platforms that have allowed us to create campaigns and surveys within the same panel, but within MailerLite this is not currently possible. I would love for this platform to be multipurpose. This would help us to get a much more exponential benefit, designing surveys within each advertising campaign to question the recipients of the same and to be able to know exactly what experiences they have had completing the previously sent campaign. . It is important to us that the poll creation function is implemented as soon as possible. - Currently, it is not possible to import content from another platform into this advertising campaign system, as I mentioned previously, we have previously used other e-mail marketing platforms, where we have various default designs for campaigns, those designs have not been able to be used within this platform since it does not allow exporting or importing designs or information from another place. It is important for us that this e-mail marketing system can import and export information from other media, thus helping this campaign to be created more easily. - There is no way to measure the traffic generated by each campaign within our social networks. On several occasions we send campaigns through this medium through our social networks, but within this platform it is not possible to visualize the progress and the audience that we have obtained through that publication on social networks, it would be excellent to be able to measure that traffic from social networks since This information is very important to us.
  • I consider that I have not had any type of problem during my experience with MailerLite, this software has exceeded my expectations and has performed excellently during its operation in my sales and marketing sector. I have never had any kind of problem during the creation, distribution or administration of advertising campaigns, I have always felt comfortable, the customer support has been really good and I have enjoyed a very good automated system to obtain clients. I hope not to have any kind of problem in the future, MailerLite is second to none.
  • So far so good, there is nothing I have not liked about this. Every time I pay for the service I know I'm making the best choice.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Benchmark
Founded: 2004
United States
www.benchmarkemail.com

Company Information

MailerLite
Founded: 2005
www.mailerlite.com

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp

Categories

Categories

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design Features

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Landing Page Features

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Website Builder Features

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

eCommerce Marketing Features

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking

Integrations

APIANT
Agolix by Assessment Generator
Campaign Genius
Cognito Forms
Convert Pro
Facebook
Groupboss
Insightly
KonnectzIT
KudosHub Email Validation
PayPal
Personizely
QuickEmailVerification
RegFox
Retention.com
TOPOL.io
Unbounce
UpViral
Workers by Delos
Wufoo

Integrations

APIANT
Agolix by Assessment Generator
Campaign Genius
Cognito Forms
Convert Pro
Facebook
Groupboss
Insightly
KonnectzIT
KudosHub Email Validation
PayPal
Personizely
QuickEmailVerification
RegFox
Retention.com
TOPOL.io
Unbounce
UpViral
Workers by Delos
Wufoo
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