Behaf

Behaf

Behaf Pvt Ltd
ULive

ULive

Ulive Tech Pte Ltd
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About

Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.

About

ULive is an intelligent live order management system built for sellers who sell through live streams and short videos on Facebook and Instagram. ULive is currently leading brand in Singapore and Malaysia with recorded GMV >$200M per year for all the sellers. It automatically captures orders from comments across platforms like Facebook and Instagram. ULive centralizes inventory, payments, logistics, and reporting into one streamlined system. Sellers can manage live sales 24/7 without manual order tracking or data entry. The platform reduces human error while increasing sales efficiency and speed. Built-in analytics, payment gateways, and logistics integrations support end-to-end order fulfillment. ULive helps live sellers focus on selling while the system handles operations behind the scenes.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp

Audience

Small and medium size enterprises/retailers that sell on Facebook and Instagram via live, reels and photo posts.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version Not Supported
Free Trial Not Supported

Pricing

$10 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Now i can sell on 2 platforms on Facebook and Instagram without have to do product listings twice. Products inventory left will be updated in real time once the customers place the orders by comments in either one of the Meta platforms. I can know if the product sold out during live and make decision if to sell next product or to add pre order quantity into inventory to continue selling this same products.

Cons

  • Its quite high subscription for unlimited order premium account which is $50/month to me personally. Anyway, if your sales can cover more then i think its not a problem as im a new live seller on Facebook and Instagram.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co

Company Information

Ulive Tech Pte Ltd
Founded: 2021
Singapore
www.ulive.me

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Categories

Categories

Order Management Supported

Order Management Features

Back Order Management Not Supported
Catalog Management Not Supported
Inventory Management Not Supported
Order Entry Not Supported
Order Fulfillment Not Supported
Order Tracking Supported
Recurring Orders Not Supported
Returns Management Not Supported
Shipping Management Supported
Special Order Management Supported

Integrations

Facebook Not Supported
Instagram Not Supported
PayU Supported
Shiprocket Supported
WhatsApp Supported

Integrations

Facebook Supported
Instagram Supported
PayU Not Supported
Shiprocket Not Supported
WhatsApp Not Supported
Claim Behaf and update features and information
Claim Behaf and update features and information
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Claim ULive and update features and information