Behaf

Behaf

Behaf Pvt Ltd
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About

Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.

About

Omnistra is the operating infrastructure of autonomous commerce: an AI workforce that runs an e-commerce business end to end. Every day it runs the campaigns that generate leads, the conversations on every channel, order capture across every platform, recovery of every abandoned cart, the cash-on-delivery risk call before every shipment, the courier choice for every parcel, and the upsell to every customer who already bought once. Across chat, social, voice and web, in Bangla, English and 60 other languages, around the clock. The depth is the point: a visual workflow engine, a 100+ tag conversation taxonomy, post-call analysis, live emotion tracking, Order OS for COD confirmation and multi-carrier courier routing, and Campaigns for outbound sales. Native Shopify and WooCommerce, clean handoffs to Zendesk, Intercom and Salesforce. Built in Dhaka for cash-on-delivery economies and fragmented logistics, so it handles simpler markets effortlessly. Deployed in days, not quarters.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp

Audience

E-commerce and retail businesses, direct-to-consumer brands, marketplaces and omnichannel merchants that run high-volume customer conversations, outbound sales and cash-on-delivery operations. Suited to fast-growing startups through to enterprises, with particular depth for South Asia, Southeast Asia, the Middle East and other emerging markets.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

No images available

Pricing

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version Not Supported
Free Trial Not Supported

Pricing

$41/month (BDT 4,999/month)
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co

Company Information

Omnistra
Founded: 2025
Bangladesh
www.omnistra.io

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Categories

Categories

AI eCommerce Supported

Integrations

PayU Supported
Shiprocket Supported
WhatsApp Supported

Integrations

PayU Not Supported
Shiprocket Not Supported
WhatsApp Not Supported
Claim Behaf and update features and information
Claim Behaf and update features and information
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