Behaf

Behaf

Behaf Pvt Ltd
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About

Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.

About

It’s the perfect place to go to declutter or discover items that will breathe new life into your space. Letting go has never felt so good – it’s almost as good as finding your new favorite thing. And we’re here to help. We connect millions of people across the U.S. to shop and sell almost anything. We all have things we don’t use, never used, or simply outgrew. But these treasured items still have value. Our team is always trying to find new ways to make exchanging items even easier. This means at-home pickups, same-day delivery, and a curated list of items you’ll love. Say ‘goodbye’ to the things you’re no longer using and ‘hello’ to delightful new finds. When you ship with a Mercari label, we’ll email you a printable shipping label when your item sells. Just print it out and drop off your package, or schedule a pickup. With Mercari, all items ship. You can sell almost anything from the comfort of home.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp

Audience

Anyone that wants to buy or sell items online

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • It's a quick and simple app that can help you sell products you no longer need or buy new or used items you can't find in stores. The interface is simple to use and the selling fees are reasonable compared to other apps.

Cons

  • I buy a lot of sneakers, but unfortunately they do not offer an authentication service to ensure the sneakers are authentic.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co

Company Information

Mercari
Founded: 2013
Japan
www.mercari.com

Alternatives

POSTOLA AI

POSTOLA AI

Sikka AI Intellect

Alternatives

Ordrio

Ordrio

Ordrio Technologies
Pingsold

Pingsold

Web Vogue Technologies
AliExpress

AliExpress

Alibaba Group

Categories

Categories

B2C Marketplaces Supported
Marketplace Supported

Integrations

BuyHub Not Supported
Compliancely Not Supported
Crosslist Not Supported
Label Resizer Not Supported
Nifty Not Supported
PayU Supported
Quickwork Not Supported
SellHound Not Supported
Seller Ledger Not Supported
Shiprocket Supported
Vendoo Not Supported
WhatsApp Supported

Integrations

BuyHub Supported
Compliancely Supported
Crosslist Supported
Label Resizer Supported
Nifty Supported
PayU Not Supported
Quickwork Supported
SellHound Supported
Seller Ledger Supported
Shiprocket Not Supported
Vendoo Supported
WhatsApp Not Supported
Claim Behaf and update features and information
Claim Behaf and update features and information
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Claim Mercari and update features and information