BehafBehaf Pvt Ltd
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Copilot CheckoutMicrosoft
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Related Products
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About
Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.
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About
Microsoft’s Copilot Checkout and Brand Agents are new AI-driven commerce capabilities designed to shorten the path from browsing to buying by letting customers discover, compare, and complete purchases without leaving an AI conversation while keeping merchants in control of the transaction and customer relationship. Copilot Checkout embeds a fully conversational shopping and payment flow into Microsoft’s Copilot AI experience, so shoppers can ask about products, get recommendations, compare options, and check out right inside the chat interface with no redirects or friction, and merchants stay the merchant of record while orders are processed through partners like PayPal, Shopify, and Stripe. Brand Agents are AI-powered shopping assistants that merchants deploy on their own sites (initially via Shopify and Microsoft Clarity) to provide brand-specific conversational guidance, answer customer questions in the brand’s voice, and help visitors explore inventory, handle objections, etc.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp
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Audience
Merchants, ecommerce teams, and retail marketers who want to integrate AI-powered conversational shopping and checkout directly into AI assistants and their own websites to boost conversions and guide customers from discovery to purchase
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationBehaf Pvt Ltd
Founded: 2024
India
www.behaf.co
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Company InformationMicrosoft
Founded: 1975
United States
about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents
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Categories |
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Integrations
Microsoft Clarity
Not Supported
Microsoft Copilot
Not Supported
PayPal
Not Supported
PayU
Supported
Shiprocket
Supported
Shopify
Not Supported
Stripe
Not Supported
WhatsApp
Supported
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Integrations
Microsoft Clarity
Supported
Microsoft Copilot
Supported
PayPal
Supported
PayU
Not Supported
Shiprocket
Not Supported
Shopify
Supported
Stripe
Supported
WhatsApp
Not Supported
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