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About

Baymard is a comprehensive ecommerce user experience research and insights platform built around one of the world’s largest bodies of original, large-scale UX research, more than 200,000+ hours of usability testing, benchmarking, and analysis across hundreds of ecommerce sites, that helps teams make best-in-class design decisions grounded in evidence rather than opinion by providing deep, industry-specific guidance on site navigation, search, product pages, cart & checkout flows, mobile UX, and broader interaction patterns for both B2C and B2B digital commerce; the platform offers a research database with hundreds of UX best practice guidelines and thousands of annotated design examples derived from real user testing, AI-assisted query tools to answer specific UX questions quickly, benchmarking tools to measure how a site’s UX performance stacks up against competitors and top performers, and optional expert audit services that identify critical usability gaps.

About

The world’s leading human behavior research tool. The iMotions software is your research solution for any kind of lab research. Whether you are working within behavioral science, doing observations, studying human factors, conducting usability testing or working in a simulation environment, iMotions is your answer. Complete stimuli presentation (images, videos, websites, games, mobile/apps and VR). Integrates and synchronizes all types of sensors (eye tracking, Facial Expression Analysis, electrodermal activity aka GSR, EEG, ECG, EMG). Includes API to import/export transfer data from other sources. Built-in survey tool to add questionnaires to the data set. Live and post markers for annotations and behavioral coding. Complete study editing and analysis using embedded R-scripting to visualize data. Scene and respondent recordings and replay. Build study design by point and click.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

UX designers, product teams, ecommerce leaders, and digital strategists wanting to make data-driven design decisions, benchmark performance, and improve user experience and conversions

Audience

Researchers and companies looking for a human behavior research tool to optimize their operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$199 per month
Free Version
Free Trial

Pricing

$2,900 per year
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Baymard
Founded: 2009
Denmark
baymard.com

Company Information

iMotions
Denmark
imotions.com/platform/

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Eyesee

Eyesee

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FaceReader

FaceReader

Noldus

Categories

UX

Categories

Integrations

Affectiva
Figma

Integrations

Affectiva
Figma
Claim Baymard and update features and information
Claim Baymard and update features and information
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