Baited

Baited

Baited SA
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About

Baited is a phishing simulation platform built by ethical hackers to replicate real-world attack scenarios using AI and advanced OSINT capabilities. It analyzes public data about your organization to generate hyper-personalized phishing campaigns that mirror criminal techniques used by actual threat actors. Key features include: - AI-generated, ultra-realistic phishing emails - Tailored OSINT-based simulations targeting specific org contexts - Encrypted, anonymized data hosted on Swiss bare-metal infrastructure - Adaptive learning and in-depth post-simulation analytics It’s a proactive platform designed to expose and harden human vulnerabilities—before attackers do.

About

Frame is the new standard for security awareness, built to defend against AI-powered threats by learning your organization and creating personalized security training, simulations, and deepfake scenarios in minutes. Unlike legacy awareness tools that rely on generic libraries, Frame generates training and simulations from your world: your threats, policies, roles, technology stack, and real organizational context. It trains employees for everything, not just phishing, with personalized content on deepfake awareness, AI-powered social engineering, secure coding, sophisticated threats, compliance, privacy, developer training, and industry security news. Its simulations feel real because they are crafted from organizational context, including hyper-realistic phishing emails, voice calls, and deepfake videos, with adaptive difficulty that scales with each employee and multichannel campaigns that mirror what real adversaries do.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Bank Institutes, FinTech Companies, Health Companies, IT Services & Consulting, Supply Chain Companies

Audience

Enterprise security teams that need personalized awareness training, deepfake simulations, phishing triage, and human risk reduction against AI-powered social engineering

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$6/month/user
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Baited stands out because the phishing simulations feel much closer to real social engineering than standard template-based awareness tools. The AI and OSINT-driven approach makes campaigns contextual, relevant and much more believable for employees. I also liked that the platform connects simulation with interactive awareness, so the learning moment happens immediately after the scenario instead of feeling like a separate training module. For security teams, the value is clear: it helps expose how public company information, roles and trust patterns can become attack material.

Cons

  • Baited is still a young platform, so buyers expecting a huge legacy ecosystem, endless third-party integrations or a massive review base may need some reassurance during evaluation. Some advanced reporting and benchmark features could also become stronger over time as more campaign data is collected across customers. That said, the core concept is already very sharp and different from traditional phishing simulation tools.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Baited SA
Founded: 2024
Switzerland
baited.io

Company Information

Frame
United States
framesecurity.com

Alternatives

C9Phish

C9Phish

C9Lab

Alternatives

Area 1 Horizon

Area 1 Horizon

Area 1 Security

Categories

Categories

Integrations

Gmail
Google Cloud Platform
Microsoft 365
Microsoft Outlook
Microsoft Teams
Slack

Integrations

Gmail
Google Cloud Platform
Microsoft 365
Microsoft Outlook
Microsoft Teams
Slack
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