Backstory vs. D&B Hoovers Comparison Chart

Pros

• D&B Hoovers is easy to use and integrates seamlessly with CRM (Salesforce). The interface is easy to navigate, and it’s useful for quick company lookups, hierarchy views, and basic prospecting research. For teams focused on North America, it can be a helpful starting point for account discovery and enrichment.
• D&B Hoovers provides an accurate customer profile quickly and easily. Multiple search options are available to narrow your search.
• Helpful and fast access to company info and contacts help make marketing processes smoother! Easily accessible and fast!
• The database has very easy to use menus and the amount of information is substantial. The menus and options available allow the user to drill down to the desired information conveniently. The report capabilities are very helpful.
• Easy to access info. Contact information of decision makers. Address, revenues, and employee information.
• I have met some people that work for D&B. they are nice, I like them. I am sad that my experience with the D&B product has been the opposite.
• D&B has long been recognized as an authority on the financial component to help identify high-risk companies. We use it as a way to confirm business activity, industry classifications, and contact information. It's a decent price for a fairly comprehensive and reputable source.
• I like the ease of finding company general details; some profiles have SWOT analysis.
• I appreciate that D&B Hoovers offers a vast database of company information and market insights. It’s a valuable resource for researching companies, industries, and markets, helping me make well-informed business decisions. I also value the clean, user-friendly interface and the flexibility to personalize my searches to meet specific needs.
• With the appropriate module, we can access and correct our data. We’re able to identify charges made against us and dispute them if necessary. However, the source of the data remains unknown. To my knowledge, no competitor offers this level of insight.