Backlight Live StudioBacklight
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Salesforce Agentforce MediaSalesforce
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Related Products
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About
Backlight Live Studio is a cloud-based control room designed to streamline the scheduling, creation, and monetization of live events across multiple platforms. It enables the production of live pop-up channels from any source, integration with third-party graphics and user engagement tools, and distribution to destinations such as social media platforms, owned-and-operated apps, and media partners. The platform offers a rich production toolset, including zero-latency, frame-accurate switching between feeds, the ability to mix multiple sources, add scenes with picture-in-picture and two-box layouts, and control audio independently from video feeds. Users can enhance streams with dynamic graphics overlays and distribute content simultaneously to various digital destinations to maximize reach. Monetization features include the integration of sponsored slates and graphics, promotional content infusion, and dynamic ad insertion with SCTE-35 for targeted advertising.
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About
Agentforce Media, formerly Media Cloud, is Salesforce’s AI-powered CRM built specifically for media and entertainment companies. It unifies audience and advertiser data to maximize monetization across every channel. Built on the world’s #1 AI CRM, it streamlines advertising sales, subscriber management, and operational workflows. Prebuilt industry modules and workflows help reduce operating costs and accelerate time to revenue. Advertising Sales Management tools support campaign planning, CPQ, and order management. Subscriber Lifecycle Management enables personalized journeys and churn reduction through data-driven insights. Agentforce Media empowers organizations to scale growth, improve efficiency, and drive faster ROI.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Content creators wanting a cloud-based solution to produce, manage, and monetize their live streaming events
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Audience
Agentforce Media is ideal for media and entertainment companies seeking an AI-powered CRM to streamline advertising sales, manage subscriber lifecycles, and maximize monetization across multiple channels
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$325 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBacklight
Founded: 2021
United States
www.backlight.co/product/backlight-live-studio
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Company InformationSalesforce
Founded: 1999
United States
www.salesforce.com/media/cloud/
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Categories |
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Integrations
CloudHub
Criteo Commerce Yield
Salesforce
Salesforce Agentforce Marketing
Salesforce Data 360
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Integrations
CloudHub
Criteo Commerce Yield
Salesforce
Salesforce Agentforce Marketing
Salesforce Data 360
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