Azure API Management vs. SmartBip Comparison


Azure API Management Microsoft	SmartBip RetAPPs	+	+
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About Manage APIs across clouds and on-premises: In addition to Azure, deploy the API gateways side-by-side with the APIs hosted in other clouds and on-premises to optimize API traffic flow. Meet security and compliance requirements while enjoying a unified management experience and full observability across all internal and external APIs. Move faster with unified API management: Today's innovative enterprises are adopting API architectures to accelerate growth. Streamline your work across hybrid and multi-cloud environments with a single place for managing all your APIs. Help protect your resources: Selectively expose data and services to employees, partners, and customers by applying authentication, authorization, and usage limits.	About SmartBip is the name of our platform: it works as a Middleware / API Gateway between the internal systems of the retailer and the App and Web frontends, providing services that optimize and secure dialogue between the parties. RetAPPs was founded in 2012 by Alessandro Tiretta, who still today provides the company with his expertise in the retail industry. He saw that traditional brick-and-mortar retailers could benefit from innovative tools as they tried to compete with online boutiques, both in terms of customer engagement and loyalty, and in order to respond to the new needs of manufacturers. And indeed, today the data confirm just that. RetAPPs is the ideal partner for traditional retailers because it’s a fully-digital solution provider, able to support retailers throughout the entire digitisation process, resulting in their success: to do so, we came up with SmartBip, proprietary technology that turns any point of sale into a multi-channel e-commerce platform.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Supported Chromebook Not Supported
Audience Those looking for a hybrid, multi-cloud management platform for APIs across all environments	Audience Companies that need to engage their customers throughout the purchase cycle
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing 12 months free Free Version Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Azure API Management is a solid API management offering and provides lots of management and analytics features to manage and monitor your APIs. It is a relatively simpler API management service and integrates well with the Azure API Apps to provide a complete API solution from development to post production monitoring. Cons Even though it is a relatively simpler API management system, it is a bit complicated for beginners and requires a decent learning curve to understand all the bells and whistles.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Microsoft Founded: 1975 United States azure.microsoft.com/en-us/services/api-management/	Company Information RetAPPs Founded: 2012 Italy www.retapps.com
Alternatives Apigee Google	Alternatives Front Systems
Azure App Service Microsoft	Nextchannel
Cloudflare AI Gateway Cloudflare	Tulip
WSO2 API Manager WSO2	Retail STAR CAM Commerce Solutions
Axway Amplify Axway View All	iVend Point of Sale CitiXsys View All
Categories AI Gateways Supported API Design Supported API Gateways Supported API Management Supported MCP Gateways Supported	Categories API Gateways Supported Customer Engagement Supported
Show More Features API Management Features Access Control Supported Analytics Supported API Design Supported API Lifecycle Management Supported Dashboard Supported Developer Portal Not Supported Testing Management Supported Threat Protection Supported Traffic Control Not Supported Version Control Supported
Integrations Abstract Security Supported Auction.io Supported Azure Blob Storage Supported Azure Information Protection Supported Azure Marketplace Supported BEAM Brand Center Supported Beats Supported Commvault HyperScale X Supported ElderSuite Supported FlowWright Supported JOpt.TourOptimizer Supported Microsoft Customer Lockbox Supported Microsoft Purview Supported SecureMFA Supported StarfishETL Supported Suntek Reporting Supported VUE Labor Management Supported WebTitan Supported YakTrak Supported iDashboards Supported Show More Integrations View All 31 Integrations	Integrations Abstract Security Not Supported Auction.io Not Supported Azure Blob Storage Not Supported Azure Information Protection Not Supported Azure Marketplace Not Supported BEAM Brand Center Not Supported Beats Not Supported Commvault HyperScale X Not Supported ElderSuite Not Supported FlowWright Not Supported JOpt.TourOptimizer Not Supported Microsoft Customer Lockbox Not Supported Microsoft Purview Not Supported SecureMFA Not Supported StarfishETL Not Supported Suntek Reporting Not Supported VUE Labor Management Not Supported WebTitan Not Supported YakTrak Not Supported iDashboards Not Supported Show More Integrations
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