ScarboroughNielsen
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About
Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline.
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About
Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Leading organizations across advertising, retail, restaurants, real estate, travel and tourism rely on Azira for comprehensive, omnichannel advertising services, market research, competitive intelligence, and more to grow their businesses.
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Audience
Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAzira
Founded: 2012
United States
azira.com
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/
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Integrations
No info available.
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Integrations
No info available.
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