AutoFi vs. DealerFire Comparison Chart

CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between. Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform. Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs. With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.

Vehicle Acquisition Network (VAN) is an advanced vehicle sourcing platform built for auto dealerships that want to acquire more used inventory directly from private sellers. Rather than relying on auctions or trade-ins, VAN helps dealers identify, contact, and acquire vehicles from consumers in their local market—faster, more affordably, and at higher margins. VAN’s platform includes live FSBO listings, VIN decoding, market valuation tools, automated outreach, CRM-style lead management, and team performance tracking. The software integrates with major trade-in tools like KBB ICO and AccuTrade, and scales to support solo buyers or entire acquisition teams. For dealers who want results without adding headcount, VAN also offers a Managed Buyer program—an all-inclusive service with a dedicated buyer who handles outreach, negotiation, and appointment setting on your behalf. Vehicle Acquisition Network is trusted by hundreds of franchise and independent dealers across North America.

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Bullseye is the visionary store and dealer locator platform that wins more customers. Beyond just a standard locator, Bullseye enables companies to engage customers with local content, increase lead capture, drive traffic, and improve relationships with dealers, agents, and other partners. With SEO-friendly landing pages, automated real-time lead management, and more, Bullseye is the locator that partners love. Easily integrate partner pages on your website to showcase their work with your products, build trust with customers, and turn your ordinary locator into a lead generating machine. With 20 years of experience, Bullseye includes all the features you'd expect from a modern locator: user-friendly search interfaces, a robust API, in-depth reporting, 3rd-party integrations, and extensive tools to manage locations, users, categories, and custom data fields. It's a comprehensive solution to manage all your location data and drive customers to stores, dealers, agents, and more.

Build a store locator, product finder, partner or dealer locator, where-to-buy feature, agent, hospital or physician finder in minutes with MetaLocator. Feature-rich and highly-configurable locator software. Search by zip code, address or auto-detect the user location. Complete with integrated mapping and automatic geolocation. Mobile-friendly with full support for all languages and address systems. Analytics and business intelligence tools for full optimization and user-path visibility. Manage locations, settings, data quality, analytics and more in our comprehensive web-based control panel. Access over 300 features for exact and complete control over your location content and search applications. Complete security for banking, medical and secure Websites. Our support, design, and development teams are available and able to work seamlessly with your team to help get you up and running or to design and build custom solutions.

Bidlogix provide auction software to auction houses around the globe. We offer timed auction software, webcast auction software along with an optional invoicing management system. Our software is embedded on your site with fully customisable styling. Based in Brighton, UK Bidlogix started providing auction software in 2013. Our 2 in-house development teams are constantly evolving the product with in excess of 10 auctions per day being run using our software. Our software can cater for the largest of auctions, all in real-time and can support multiple languages.

Autonomous AI that engages website visitors with real-time, human-like conversations, converting 15% more traffic into pipeline for marketing; while also increasing seller productivity by enabling sales and pre-sales teams to instantly find answers, retrieve files, and resolve queries. Docket is the leading agentic AI platform that improves pipeline generation and seller efficiency for marketing and sales teams. Docket unifies, cleans, and learns from your organization’s GTM data with its proprietary Sales Knowledge Lake™, and activates this with powerful, pre-built AI agents. Docket’s Marketing Agent engages website visitors through human-like conversations, responds to their nuanced questions about your solution with expert-grade answers, performs discovery by asking qualifying questions, and converts them into leads, pipeline, and customers.

MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth

Partful is a 3D Explosion Parts Catalog and Work Instructions Platform. Wow your customers, dealers and end-users with the sleekest part ordering experience. Showcase your products and parts in stunning 3D. Let your customers and dealers instantly find the right parts and click to order in one exploded view. No more incorrect orders, only a superior customer experience. Our customers include Lotus Cars, IDEX, Lear Corporation, Maeving, BRP and more. Our Work Instructions let you customise and provide your end users a unique training experience in stunning 3D. It allows your end users to instantly find the right instructions and steps. Say goodbye to digging through stacks of PDF manuals trying to match things up. And say hello to an immersive training experience at your finger tips.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.