AuthorityTech vs. Profound Comparison


AuthorityTech	Profound	+	+
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About AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite. Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions. Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media. How it works: Map: The agency analyzes target categories and competitor LLM prompts. Match: Aligns the brand narrative with authoritative outlets. Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.		About Profound is an AI-powered marketing platform designed to help brands increase visibility in AI-driven search and discovery engines. The platform enables marketers to understand how their brand is represented in conversations generated by AI systems such as ChatGPT, Gemini, Claude, and Perplexity. Profound provides tools that analyze the questions people ask AI and helps companies align their marketing strategies with real consumer demand. The platform also offers autonomous marketing agents that assist with content creation, brand messaging, and demand generation. By combining analytics, automation, and AI search insights, Profound helps marketers optimize their presence in the growing ecosystem of AI-powered search.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B technology brands that need earned media placements to improve AI visibility, category authority, and citation presence in answer engines		Audience Marketing teams, growth marketers, agencies, and brands that want to improve their visibility and performance in AI-driven search and recommendation platforms
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing AuthorityTech offers a white-glove, Tier-1 media placement service built around your unique narrative and category you want to own. Get premium press exposure with zero upfront risk—you only pay for live, published placements that AI already cites and your market already trusts. Key Deliverables Include: Full-Service Management: Turnkey execution from brief to live publication. Tier-One Access: Direct relationships with 1,670+ premium publications. Escrow Protection: Payment is held securely and only released upon successful publication. Category Dominance: Custom-scoped campaigns designed to own your specific industry niche. AI-Optimized Press: Content structured specifically to be indexed, retrieved, and cited by AI answer engines. Free Version Not Supported Free Trial Not Supported		Pricing Custom pricing Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Read all reviews		Reviews/Ratings Overall 3.5 / 5 ease 3.5 / 5 features 4.0 / 5 design 4.5 / 5 support 3.5 / 5 Read all reviews
		Pros & Cons from Real Users Pros The concept is strong. It helps track brand visibility across AI platforms and analyze prompt-level insights. When it works, the dashboards are clear and the reporting features are genuinely helpful. The idea is innovative and useful for companies trying to measure AI search visibility. As someone monitoring AI usage across our team, Profound has been a lifesaver. The Conversation Explorer feature is absolutely great - it lets me see exactly how people are talking with ChatGPT and spot patterns I'd never notice otherwise. The dashboard visualizes everything clearly, making reporting to management painless. Integration with our existing tools was surprisingly easy. Cons Unfortunately, the execution doesn’t match the promise. • Every plan upgrade re-creates deleted prompts, duplicates existing ones, and messes up tracking. For us, it happened 3 times over a month with no resolution from Profound's team. • The platform is slow — sometimes 10–15 seconds to load basic sections. • The Watch URL tab doesn’t update or delete links correctly. • After the most recent upgrade, billing failed multiple times despite sufficient funds and us being in contact with their support while trying to identify the problem, yet our account was still frozen. • Support replies are slow and disconnected, with poor internal handoff. Each time you reach a new agent via chat, they are unaware of previous issues. Setting up some of the advanced tracking features wasn't intuitive at first.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information AuthorityTech Founded: 2018 United States authoritytech.io		Company Information Profound Founded: 2024 United States www.tryprofound.com
Alternatives Noble		Alternatives HubSpot AEO HubSpot
Link Affinity		AuthorityTech
Brandi		Gushwork Gushwork AI
Convertos.ai		Geostar
Muck Rack View All		Semrush View All
Categories AI Public Relations (PR) Supported AI Visibility Optimization Supported Answer Engine Optimization (AEO) Supported Generative Engine Optimization (GEO) Supported Public Relations Supported		Categories AI Search Monitoring Supported AI Search Optimization (AISO) Supported AI Visibility Optimization Supported Answer Engine Optimization (AEO) Supported Brand Monitoring Supported Generative Engine Optimization (GEO) Supported LLM Optimization (LLMO) Supported
Show More Features Public Relations Features Article Author Database Not Supported Auto-Update Media Lists Supported Campaign Management Supported Clippings Management Supported Communications Calendar Supported Contact Management Supported Digital Asset Management Supported Direct Mail Management Supported Email Distribution Supported Press Monitoring Supported Press Release Builder Supported
Integrations ChatGPT Supported Claude Supported Claude Duet Supported Claude for Legal Supported Gemini Supported Google AI Overviews Supported Perplexity Supported Amazon Rufus Not Supported Gemini 1.5 Flash Not Supported Gemini 1.5 Pro Not Supported Gemini 2.0 Not Supported Gemini 2.0 Flash Not Supported Gemini Enterprise Not Supported Gemini Nano Not Supported Gemini Pro Not Supported Google AI Plus Not Supported Grok Bot Not Supported Microsoft Copilot Not Supported OpenAI Not Supported Show More Integrations View All 7 Integrations		Integrations ChatGPT Supported Claude Supported Claude Duet Supported Claude for Legal Supported Gemini Supported Google AI Overviews Supported Perplexity Supported Amazon Rufus Supported Gemini 1.5 Flash Supported Gemini 1.5 Pro Supported Gemini 2.0 Supported Gemini 2.0 Flash Supported Gemini Enterprise Supported Gemini Nano Supported Gemini Pro Supported Google AI Plus Supported Grok Bot Supported Microsoft Copilot Supported OpenAI Supported Show More Integrations View All 19 Integrations
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