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About
AI Driven Campaign Optimization. Deep learning algorithms converts unique users into your ideal marketing plan. Not every conversion happens right away. When a user arrives at your site, Attributy dives into their historical data up to several months before, recognizing past touchpoints that might influence a purchase decision. This allows the dynamic attribution algorithm to model an extremely accurate picture of a channel’s value. Single-channel attribution tools fall short. Most overestimate the impact of the channel they measure, while underestimating the cumulative, long-term effects of a whole campaign. Attributy’s artificial intelligence algorithm focuses on the user, following individual customer journeys from first touchpoint to purchase. Each ad seen is given credit proportional to its true value in customer conversions.
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About
TrackAd provides the complete customer journey of each conversion (order or lead) based on the tracker of your analytics solution, with the real cost of each touchpoint. TrackAd shows the contribution of each channel/source/campaign to the generation of conversions (orders or leads). Was it initiating, supporting, finishing, autonomous? You will have the answer to this essential question to determine its impact in generating value. Anticipating your needs, boosting your performance and keeping you informed are the challenges that TrackAd’s Customer Success team takes on every day. Its expertise and responsiveness are unanimously recognized by our clients, who consider them a major asset in achieving their objectives.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies that need a AI-driven attribution solution
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Audience
Digital advertisers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free Basic
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAttributy
Founded: 2018
United States
attributy.com
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Customer Journey Mapping Tools Features
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
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Integrations
AT Internet
Adobe Analytics
Daisycon
Eulerian
Facebook
Google Ad Manager
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
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Integrations
AT Internet
Adobe Analytics
Daisycon
Eulerian
Facebook
Google Ad Manager
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
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